US' JCPenney launches limited edition collection by Prabal Gurung

Inspired by the joy of florals and their relentless beauty, iMPOWER by Prabal Gurung celebrates all women and brings affordable luxury to JCPenney with 25 size-inclusive styles, the two brands said in a press release.

“This collaboration with JCPenney is a joyful tribute to the power and resilience of the female spirit,” said New York-based designer Prabal Gurung. “This collection is a celebration of diversity, inclusion, and optimism and is an ode to the women who have held my hand and helped me grow. To me, beauty is inclusion in every size, every colour, and that is the world I live in and the world I wanted to create with this collection.”

“I am so proud of this collaboration with highly celebrated designer, Prabal Gurung, and our ability to make high-quality fashion accessible to all,” said JCPenney chief merchandising officer Michelle Wlazlo. “Through this limited-edition collection, we are bringing the beauty of inclusivity to life with vibrant colours and feminine designs. This partnership celebrates women and exemplifies our mission to provide quality and value to our customers.”

Fibre2Fashion News Desk (NB)