Who: Virat Kohli is Indian international cricketer who currently captains the Indian national team. He is often regarded as one of the best batsman in the world.
With: Puma, one of the world’s leading sports brands that designs, develops, sells and markets footwear, apparel and accessories. The Herzogenaurach/Germany headquartered company offers performance and sport-inspired lifestyle products in categories such as football, running and training, golf, and motorsports. Puma distributes its products in more than 120 countries and employs more than 13,000 people worldwide.
USP: The message of this brand is to ‘Come out and Play’. Justifying the message, the mission is to motivate Indians to achieve better physical health by incorporating play into their daily lives. The aim is to highlight the joy of playing and the way it can be combined with one’s daily routine.
Collection: The collection is designed as an athleisure wear, presently available only for men. It comprises sweat pants, sleeveless shirts, t-shirts and sweat jackets. Tees embedded with Virat Kohli’s logo are also a part of this collection.
Price points: Rs 1,499 onwards
Available: Puma stores across India, and on in.puma.com, at present. On Myntra from late November 2017 onwards.
Virat Kohli’s remarks: “Sport holds a very important place in my life. It has helped me become who I am today. The fact that we generally view sports as a hindrance to success or as a distraction as we grow older needs to change. I urge everyone to make time to pursue a more physically active lifestyle by making time to play. It is fun, relieves stress and helps us stay healthy,” he said. “The One8 range is very close to my heart. It is my way of calling out to Indians to Come Out and Play because feeling fit and looking active is a simple step 1 towards leading a more active lifestyle.”
Additional remarks: “We believe collaborating with Virat is the right direction for both the brand and a movement as important as ‘Come Out and Play’,” said Abhishek Ganguly, managing director, Puma India. “The clothing collection is the perfect blend of style and sport– for every person looking to easily transition from work to play. It reflects Virat’s effortless style while staying true to his philosophy of an active lifestyle.”
Fibre2Fashion News Desk – India
Textiles | On 21st Jun 2018
ITMA, the trendsetting textile and garment technology platform, will...
Textiles | On 21st Jun 2018
Protectionism is the biggest political factor and threat affecting...
Textrade International Ltd
We believe in vocational education for entry-level employees, offering...
We are using Facebook and Instagram to promote ourselves
Knowledge sharing platform needed for sustainable water management
Colorjet is among the fastest-growing wide format digital inkjet print...
Karan Behal, founder and chief executive of top-selling brand...
Kusumgar Corporates is a leading manufacturer of technical textiles and...
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Whistling Woods International School of Fashion
<div>A lack of upgraded courses in costume designing and fashion as per...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
"We should not compare India and the West. There are things we do that...