Over 300 collections shown at View Premium Selection

22 Jul '15

3 min read

In excess of 300 international pre-collections for fabrics, additionals as well as denim & sportswear were exhibited at View Premium Selection in Munich which ran from July 14 to 15, 2015.

“Inspirations, innovations and plenty of optimism is the upshot after two successful and highly productive trade fair days at View Premium Selection,” Munich Fabric Start, the organiser said in a press release.

High-end brands like Lagerfeld, Wunderkind, Escada, Hugo Boss, Tommy Hilfiger, Calvin Klein, Baldessarini, Strellson, Cinque, Lala Berlin, Liu Jo, etc exhibited at the trade show.

While visitors included ready-to-wear manufacturers such as Laurèl, Riani, René Lezard, Marc Cain, Schumacher, Strenesse, Comma, MAC, Drykorn, Alberto, Marc O' Polo, to name a few.

CEO of Munich Fabric Start Wolfgang Klinder said, "We are very pleased that View offers an unparalleled range of global collections for important segments at the beginning of the season.”

“The dates have proven optimal for the industry and obviously offer the right setting for concentrated work at the right point in time,” he added.

"The collection cycle has come extremely forward once again and this is why the pre-view dates are getting more and more important for us," Kai Adrian with Boss Orange said.

"We are already ordering fabric swatches and some metrage here for prototypes and furthermore, we also find real eye-catchers here time and again, with which we work on the collection basics,” Adrain too added.

Jennifer Rees-Bowen from Calvin Klein noted, “For us View simply comes at the perfect point in time to drill deeper into the collection creation.”

“We start working out initial concepts as early as May and it is all the more appealing to be able to peruse some 70 per cent of the finished collections here in mid July,” she observed.

"View provides gives us room for the necessary inspiration that no good collection can do without," Saia Gulzar of Tommy Hilfiger stated.

The organiser noted that apart from the high visitor attendance, which was up 19 per cent, their length of stay has also increased markedly as they used both trade fair days for browsing collections.

View reported 22 newcomer exhibitors, including brands from the Italian Marzotto Group as well as new exhibitors from England, Portugal and Japan.

The final collection developments for the A/W 2016-17 season will be on display at the up-coming Munich Fabric Start from September 1-3, 2015.

Additionally, according to the organisers, Bluezone will also boast the strongest line-up ever on September 1-2, 2015 with some 80 exhibitors, which includes European denim weavers and finishers. (AR)

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