Champion Athleticwear expands with first store in Chicago

Brand: Champion Athleticwear

Company: HanesBrands Inc

Location: 1520 North Milwaukee Avenue, Chicago

Area: 1,900 sq ft

Product profile: The Chicago store will offer specialised products including a designed t-shirt from Sentrock and a Chicago capsule collection. In addition, on-site customisation will feature Chicago-themed patches, as well as the opportunity for shoppers to create their own unique made-to-order garment. National and local collaborations will also cycle in and out of the store on a frequent basis. Reverse Weave, the brand’s signature franchise, will be featured in a vast array of colourful sweatshirts, hoodies and joggers. After a fresh reintroduction last month, Champion’s footwear line will be available at the store as well.

Store design | Interiors & VM | Fixtures: Champion’s most unique and treasured items are on display within fixtures developed from recycled wood made from reclaimed basketball courts. The store is not only a place to shop for classic styles, every day staples and bold designs, but also creates a unique experience for fans of all generations to connect with the brand in new ways.

About the company: HanesBrands is a socially responsible manufacturer and marketer of leading everyday basic apparel under some of the world's strongest apparel brands in the Americas, Europe and Asia, as well as in Australia and South Africa. It sells bras, panties, shapewear, sheer hosiery, men's underwear, children's underwear, socks, T-shirts, sweatshirts, fleece and other activewear. Unlike most apparel companies, Hanes primarily operates its own manufacturing facilities.