News Flash

Apparel & Footwear Co RYKA to sponsor Iron Girl event series

20 Feb '06

3 min read

Global footwear and apparel company RYKA made especially for women has signed a multi-year agreement and will serve as title sponsor for the Iron Girl Event Series.

The Series has grown to include eight Iron Girl events in 2006, in locations such as Florida, Colorado, Arizona and Texas.

RYKA will support the partnership through a six-figure cash and product package.

The agreement will also leverage RYKA's relationship with Lady Foot Locker nationwide.

RYKA makes a full line of walking, running, cross training, studio shoes and apparel that are designed for a woman's unique shape.

Their footwear line incorporates a wider forefoot and narrower heel, made specifically for the female foot.

Benefits for all participants will include pre-race nutrition clinics at Lady Foot Locker, RYKA performance shirts, shoe fits at each event and coupons for new RYKA performance shoes.

“By sharing the same mission, for women to embrace a healthy lifestyle, they believe the partnership with Iron Girl is a perfect fit for them,” says RYKA Marketing Manager, Katie Clifford.

Launched in 2004, Iron Girl has established itself as the premier all-women's event series catering to women of all ages and fitness levels.

To meet the demands of the evolving female athlete, Iron Girl now offers a variety of running, duathlon and triathlon events.

The goal of this brand is to support women through participation in events.

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