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Sof Sole launches innovative styles of comfort socks

23 May '05
3 min read

North Carolina based footcare company Sof Sole, the leading brand of insoles "footbeds", laces, and shoe care products in sporting goods (Sportscan), is proud to introduce two new styles of comfort socks to its line of complete fit solutions for active people of all levels. The new Comfort Lite and Comfort Cushion socks combine innovative technology with Sof Sole's established footcare industry expertise to create the ultimate comfort sock for men and women.

The new socks feature Thinvent construction for maximum breathability and dryness. A cushioned sole and high needle count provide a better fit, additional comfort and protection against shock and impact. The Comfort Lite and Comfort Cushion socks feature enhanced ankle bands, which allow the socks to curve along the natural shape of the ankle to reduce slippage and bunching. The reinforced heel and toe areas are durable enough to meet the rigorous demands of an active lifestyle.

Comfort Lite socks (MSRP: $7.99) are designed specifically for women and are available in four color/style two-pair packs (White/Citrus, White/Carolina Blue, White/Bayou Red, White/Pink). Sof Sole Comfort Cushion socks (MSR: $5.99) are designed for men and come in six color. (White/Navy, Navy/Carolina Blue, White/Royal, Navy/Grey, White/Black, Black/Red) Both Comfort socks are available in multiple sizes.

"With an increased number of adults taking a proactive approach to their footcare needs, more and more are realizing the benefits of comfortable socks," stated Devin Bigoness, marketing manager for Sof Sole. "Comfort Cushion and Comfort Lite socks are ideal for men and women who put a premium on comfort for their feet."

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