This exclusive line, Chip & Pepper California, offers trend-setting, premium denim and is now available in 100 Belk locations.

"We are so excited to bring our signature denim styles to the Belk customers," said Chip Foster, one of the twin brothers behind the well-known brand. "Belk is the home of 'Modern. Southern. Style.' and we can hardly wait to introduce Belk customers to our designs which not only have an incredible fit but can be dressed up or down depending on your individual style."

"At Belk, we are constantly searching for new ways to bring innovative fashion to our customers. This new collection expands our denim offering to include premium fit and styles at affordable prices," said Kathryn Bufano, president and chief merchandising officer at Belk.

"Chip & Pepper have more than 20 years of experience designing high-quality denim with expert fits. Denim continues to be one of our best product categories, and we look forward to offering these fresh, new styles to our customers."

Chip & Pepper Foster will take their denim on tour, stopping in Tuscaloosa and Nashville later this month. At each stop, they will help customers find the perfect fit.

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. is the nation's largest family owned and operated department store company with 301 Belk stores located in 16 Southern states with a growing digital presence. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception.

Belk