Denim Apparel eyes to open five Moonlight Graham stores
10 Apr '06
2 min read
Apparel maker Denim Apparel Group plans to open five Moonlight Graham stores over the next six months.
With the newly remolded store on Melrose in Los Angles now open, it has signed a lease in Chicago's Lincoln Park area on Armitage Avenue and has leases pending or in negotiation at Sawgrass Mills, Ft. Lauderdale, FL, Thompson Street in New York City, near New York University and Boston's Newbury Street Shopping district.
Eric Joffe, CEO Denim Apparel Group, said, "One of the great opportunities in the acquisition of Moonlight Graham was to roll out the retail store concept across America and take one of the great brand secrets in America and Turn Moonlight Graham into a well known brand synonymous with American retro- kitsch pop culture. With these store openings in major markets we are on our way to achieving that goal."
Bart Silberman, President of Moonlight Graham, said, "The Moonlight Graham Retail experience will be a cornucopia / treasure trove of unique pop culture items that augment our lines of licensed apparel. The stores will merge the best of books, DVDs, gifts, and apparel to represent America's pop culture. The Moonlight Graham stores will be a one of a kind shopping experience bringing our customers back to days gone by."
The Denim Apparel Group (DPGP) is a company dedicated to the 'roll – up' of the premium denim and sportswear business. With the goal of acquiring apparel companies that are currently doing sales in the 2 --5 million dollar range with the potential to grow in excess of 10 million in sales. It is the ultimate goal of the Denim Apparel Group to grow to greater than 50 million in sales within a three year period.