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Rockmount's longest running shirt design in America
17 Apr '06
2 min read
Western Wear maker Jack Weil, 105 years old, may well be the oldest CEO in America.
Ronald Reagan, Clark Gable, Elvis Presley, Bob Dylan, Meg Ryan, and characters in recent movie Brokeback Mountain have all donned Rockmount Ranch Wear.
Papa Jack, was first to use snaps than buttons on shirts, a revolution for the industry.
Diamond-shaped snaps and jagged saw tooth pocket designs he created are gold standard in Western shirts, even today.
It's the longest-running shirt design in America, said Steve Weil, the third generation Weil to work at family business.
Eric Clapton sported a Rockmount for his performance at Cream's 2005 reunion concert in London's Royal Albert Hall.
Heath Ledger and Jake Gyllenhaal wore Rockmounts at last year's Academy Award nominated movie, Brokeback Mountain.
Each generation of Weil family has added something to business.
Jack B, at age 77 began designing Rockmount shirts for women which were same as men's except for fastening on opposite side.
The company employs around 100 people and sells through 1,500 stores worldwide.
It offers Western apparel for men and women including shirts, bolo ties, scarves, hats, belts and more.
Grandson Steve expanded company's international business and opened a company Web site, www.rockmount.com.
Steve Weil said that Rockmount does not solicit celebrities to wear their clothes.
He said company would not give away its shirts for popular Academy Award gift bags handed out to A-list Oscar attendees.
Ronald Reagan, Clark Gable, Elvis Presley, Bob Dylan, Meg Ryan, and characters in recent movie Brokeback Mountain have all donned Rockmount Ranch Wear.
Papa Jack, was first to use snaps than buttons on shirts, a revolution for the industry.
Diamond-shaped snaps and jagged saw tooth pocket designs he created are gold standard in Western shirts, even today.
It's the longest-running shirt design in America, said Steve Weil, the third generation Weil to work at family business.
Eric Clapton sported a Rockmount for his performance at Cream's 2005 reunion concert in London's Royal Albert Hall.
Heath Ledger and Jake Gyllenhaal wore Rockmounts at last year's Academy Award nominated movie, Brokeback Mountain.
Each generation of Weil family has added something to business.
Jack B, at age 77 began designing Rockmount shirts for women which were same as men's except for fastening on opposite side.
The company employs around 100 people and sells through 1,500 stores worldwide.
It offers Western apparel for men and women including shirts, bolo ties, scarves, hats, belts and more.
Grandson Steve expanded company's international business and opened a company Web site, www.rockmount.com.
Steve Weil said that Rockmount does not solicit celebrities to wear their clothes.
He said company would not give away its shirts for popular Academy Award gift bags handed out to A-list Oscar attendees.
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