News Flash

Niels Juul to manage Hot Tuna worldwide opts

12 Sep '07

2 min read

Hot Tuna (International) PLC, a lifestyle apparel brand with authentic surf heritage, is pleased to announce the appointment of Niels Anders Juul as chief executive officer.

Niels Juul will be based in Costa Mesa, and he will be responsible for overseeing the overall development of the brand and managing Hot Tuna's worldwide operations located in London, Sydney and Costa Mesa. He will be reporting to Elle Macpherson, creative executive director, and on the board of Hot Tuna International PLC, listed on the London Stock Exchange (AIM).

“Hot Tuna is happy to welcome Niels to the team. His experience, wisdom and insight in the fashion industry will significantly benefit Hot Tuna's development,” says Elle Macpherson. “We look forward to working with him.”

Niels Juul, who originates from Denmark, joins Hot Tuna from Von Dutch, where he was most recently Managing Director. He was not only responsible for overseeing global brand development and positioning, but also led a team in establishing Von Dutch, through distributorships, retail development and license-agreements, worldwide.

Mr. Juul successfully managed a growth from $5 million to $50 million in revenue over three years in worldwide sales of apparel alone. Mr. Juul was also responsible for the design and launch of the successful Von Dutch Eyewear collections that is currently distributed in over 15 countries. His knowledge of the global retail markets will be integral to Hot Tuna's future growth.

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