Bossini joins hand with apparel retailers of Asia

31 Aug '05

3 min read

Leading apparel retailer in Asia, Bossini Enterprise Limited ("bossini") has taken the lead to join hands with 16 retailers to foster the largest retail alliance in the region, including Hong Kong, China, Singapore and Taiwan, to launch a campaign called "bossini - surprises around the world" to reward consumers with prizes and benefits through a network of over 2,000 retail outlets.

The inauguration ceremony to mark the commencement of the campaign was well attended. Participating retailers included Circle K Convenience Stores (HK) Limited, 3D-GOLD Jewellery, Sa Sa Cosmetic Company Limited, Okashi Land, RBT International Limited, OSIM (HK) Co., Ltd., Macau Tower Convention & Entertainment Centre, Wing Wah Food Manufactory Limited, G-Sushi, Jumbo Kingdom, Shun Tak - China Travel Ship Management Limited, China Travel Service (HK) Limited, China Airlines Limited, Broadway Circuit, Fotomax (F.E.) Limited, and Broadway Photo Supply Limited.

Linda Tam, Sales and Marketing Director of bossini, said, "The aim of this cross-regional alliance is to unite retailers around Asia to boost the economies and tourism in Hong Kong and abroad. To make the event more meaningful, bossini will set aside a certain sum of the revenue to be donated to UNICEF for charity purposes. They expect the donation amount to no less than HK$1 million."

The value of all prizes exceeds HK$10 million, and instant-win freebies will be available to all booklet holders. Grand prizes include round trip air-tickets, cruise trip tickets, Rolex waist watch, Panasonic Plasma TV etc.

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