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Adora Diamond Jewellery launches Bridal Collection

December 20, 2007 (India)

Adora Diamond Jewellery the trend setters in diamond jewellery have introduced range of diamond jewellery for the brides called the Bridal Collection.

The new collection for the would be brides is actually a fusion jewellery concept keeping in mind the ethnic background and fusion influence in which women of are comfortable. As `THE BRIDE OF TODAY IS WOMEN OF TOMORROW,' such a collection can be worn on ethnic as well as fusion attire.

Adora's new bridal collection is a blend of elegant and modern intricate designs to adorn every Indian woman. Also what makes this collection a perfect bridal collection is the weight of the jewellery designed which is very light.

``Since the bride has to keep the jewellery worn till all the ceremonies of the marriage are complete a heavy weight jewellery makes the bride actually very irritated,'' says Prabir Chatterjee, managing director , Concept Jewellery(I) Pvt Ltd.

Such heavy designed jewellery then finds its place in the cupboard locker with the bride losing interest in them, adds Prabir Chatterjee, ``This is where Adora stands out making the bride of comfortable and women of tomorrow merrier'', lamented Prabir.

Mini Virdi head, designing department, Adora informed that a telephonic conversational study was actually conducted with the brides of yesterday who wore heavy jewellery when they were brides.

The finding was that 99 percent brides have actually not worn the bridal jewellery for any function outside her in-laws house other than some function celebrated there says the study.

Hence the light weight bridal collection which took us six months to design and develop the actual sets of bridal jewellery added Mini.

She added that solitaires and bigger stones have been used in the jewellery so that the bride stands out not only on her wedding day but the life after that.

Our brand is based on emotions and love. Marriage is a bond of love, we take special care in designing it added Prabir Chatterjee.

Concept Jewellery(I) Pvt Ltd
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