Home / Knowledge / News / Adora Diamond Jewellery launches Bridal Collection
Adora Diamond Jewellery launches Bridal Collection
20
Dec '07
Adora Diamond Jewellery the trend setters in diamond jewellery have introduced range of diamond jewellery for the brides called the Bridal Collection.

The new collection for the would be brides is actually a fusion jewellery concept keeping in mind the ethnic background and fusion influence in which women of are comfortable. As `THE BRIDE OF TODAY IS WOMEN OF TOMORROW,' such a collection can be worn on ethnic as well as fusion attire.

Adora's new bridal collection is a blend of elegant and modern intricate designs to adorn every Indian woman. Also what makes this collection a perfect bridal collection is the weight of the jewellery designed which is very light.

``Since the bride has to keep the jewellery worn till all the ceremonies of the marriage are complete a heavy weight jewellery makes the bride actually very irritated,'' says Prabir Chatterjee, managing director , Concept Jewellery(I) Pvt Ltd.

Such heavy designed jewellery then finds its place in the cupboard locker with the bride losing interest in them, adds Prabir Chatterjee, ``This is where Adora stands out making the bride of comfortable and women of tomorrow merrier'', lamented Prabir.

Mini Virdi head, designing department, Adora informed that a telephonic conversational study was actually conducted with the brides of yesterday who wore heavy jewellery when they were brides.

The finding was that 99 percent brides have actually not worn the bridal jewellery for any function outside her in-laws house other than some function celebrated there says the study.

Hence the light weight bridal collection which took us six months to design and develop the actual sets of bridal jewellery added Mini.

She added that solitaires and bigger stones have been used in the jewellery so that the bride stands out not only on her wedding day but the life after that.

Our brand is based on emotions and love. Marriage is a bond of love, we take special care in designing it added Prabir Chatterjee.

Concept Jewellery(I) Pvt Ltd


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search