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Cordura Fabric Finder builds partner community

25 Jan '21
2 min read
Pic: Cordura
Pic: Cordura

Cordura’s digital fabric library, Fabric Finder, will increase the accessibility to its fabrics by building digital fabric partner community. With an easy-to-use digital interface, the library will improve the possibilities for certified Cordura fabrics to be accessed for a wide range of commercial products from footwear to active sports apparel.
 
This platform provides Cordura strategic partner mills with a showcase for their newest collections, award-winning fabrics and sustainable innovations. It also creates a virtual space for designers and makers to connect directly with the Cordura team.
 
“Covid-19 has given us a chance to reset and rebuild something better than before. Experimentation, agility and entrepreneurial thinking are core values of Invista and the Cordura brand, and we have a continued focus on developing future-proof transformative tools. We are excited to provide a customer-first experience that focuses on meeting the ever-growing digital needs of today’s designers. Countless fabric options lead to countless opportunities to build innovative new products and design with purpose,” Cindy McNaull, business development director at Cordura, said in a press release.
 
Cordura Fabric Finder will provide inspiration and enable functional creativity for the design community through branded fabric imagery and trend driven collections. Featuring fabrics from across 15 different Cordura Advanced Fabric technologies, the Cordura library will showcase a varied and growing selection from the 2,500 certified Cordura fabrics in the current portfolio. Targeted email messaging to announce new fabric innovations and mill partner collaborations will further enhance the value to designers.
 
“Durability is our foundation, both for our products and in building a more sustainable world for all of us,” Cindy added. “We continue to work on our digital tools and customer connection points to navigate the journey ahead. Through the launch of this virtual platform we can quickly communicate the latest in Cordura advanced fabric solutions and sustainable innovations.”
 
“Sustainability begins with products that last. And as we look to the future, were looking forward to having a broader more connected Cordura community as we create the next chapter of our sustainability journey,” Cindy said in the release.

Fibre2Fashion News Desk (JL)

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