SportPort, an innovative, made-in-the-US women’s sportswear brand, has launched in b8ta brand stores and online website. SportPort will be offered in 11 of b8ta US flagship stores, including their Forum fashion and lifestyle stores, located in nine states. b8ta stores aim to connect consumers with companies that prioritise sustainability, design and quality.

 

SportPort, an innovative, made-in-the-US women's sportswear brand, has launched in b8ta brand stores and online website. SportPort will be offered in 11 of b8ta US flagship stores, including their Forum fashion and lifestyle stores, located in nine states. b8ta stores aim to connect consumers with companies that prioritise sustainability, design and quality.#

SportPort is anticipated to be a solid extension of b8ta’s expanding line of innovative products. “We are proud to have b8ta recognise us as a forward-thinking brand and include us as a new line of sportswear in their stores,” Kim Highfield, owner and CEO of SportPort, said in a press release. “We really look forward to having people in retail stores be able to see, feel, and test out our unique protective sportswear.”

 

SportPort, an innovative, made-in-the-US women's sportswear brand, has launched in b8ta brand stores and online website. SportPort will be offered in 11 of b8ta US flagship stores, including their Forum fashion and lifestyle stores, located in nine states. b8ta stores aim to connect consumers with companies that prioritise sustainability, design and quality.#

After her mother lost her battle to breast cancer, Highfield became aware of the potential dangers of certain types of electromagnetic radiation fields that can cause disruptions inside the body at cellular levels. She began researching everything pertaining to cell phone radiation while becoming more proactive about her own health. “When I started to become aware of the risks cell phones can pose when placed up close, against the body, especially soft tissue, I realised a true need in women’s athletic apparel that was lacking a cell phone pocket that would function for both convenience and also protect our bodies from harmful EMF radiation,” Highfield said.

 

SportPort, an innovative, made-in-the-US women's sportswear brand, has launched in b8ta brand stores and online website. SportPort will be offered in 11 of b8ta US flagship stores, including their Forum fashion and lifestyle stores, located in nine states. b8ta stores aim to connect consumers with companies that prioritise sustainability, design and quality.#

Noticing there was an essential need for products that shield consumers from this potential danger, Highfield decided to develop a truly functional line of sportswear for women. She spent two years in formal research and development and nearly 10 years in personal study to create the first EMF-resistant SportPort sports bra, a product that relies on cutting-edge fabric technology, ultra-lightweight premium compression fabrics, and the proprietary protective pocket system.

 

SportPort, an innovative, made-in-the-US women's sportswear brand, has launched in b8ta brand stores and online website. SportPort will be offered in 11 of b8ta US flagship stores, including their Forum fashion and lifestyle stores, located in nine states. b8ta stores aim to connect consumers with companies that prioritise sustainability, design and quality.#

“We are excited to be at the forefront of innovation with the SportPort line of sportswear for enhanced performance, safety, recovery, and fashion. We are particularly honoured to be partnering with b8ta, a true pioneer in showcasing innovative products for shoppers to discover,” Highfield said.

 

SportPort, an innovative, made-in-the-US women's sportswear brand, has launched in b8ta brand stores and online website. SportPort will be offered in 11 of b8ta US flagship stores, including their Forum fashion and lifestyle stores, located in nine states. b8ta stores aim to connect consumers with companies that prioritise sustainability, design and quality.#

Both b8ta retail stores and the company’s website platforms will feature only a few select SportPort items.