Zerobarracento selected for Showcase by Altaroma

Zerobarracento, an Italy-based gender-neutral outerwear emerging company, announced that the company has been selected for Showcase, a scouting project by Altaroma for new talents and independent brands of Made in Italy, which will take place from September 15-17, 2020 at the beautiful Palazzo Brancaccio on the occasion of Rome Fashion Week.

 

Zerobarracento, an Italy-based gender-neutral outerwear emerging company, announced that the company has been selected for Showcase, a scouting project by Altaroma for new talents and independent brands of Made in Italy, which will take place from September 15-17, 2020 at the beautiful Palazzo Brancaccio on the occasion of Rome Fashion Week.#

Showcase is a show-window for the promotion and internationalisation of Italian companies that focuses on creativity, design, innovation and tradition, values that make the Italian Fashion an excellence recognised all over the world.

 

Zerobarracento, an Italy-based gender-neutral outerwear emerging company, announced that the company has been selected for Showcase, a scouting project by Altaroma for new talents and independent brands of Made in Italy, which will take place from September 15-17, 2020 at the beautiful Palazzo Brancaccio on the occasion of Rome Fashion Week.#

Zerobarracento will be showcasing, on September 15, the spring summer 2021 collection “Knotting the Futurism”. A collection created embodying the fundamental values of the brand 0 per cent waste and gender, 100 per cent traceability, transparency and inclusiveness and focusing on versatility, modularity and fluidity.

 

Zerobarracento, an Italy-based gender-neutral outerwear emerging company, announced that the company has been selected for Showcase, a scouting project by Altaroma for new talents and independent brands of Made in Italy, which will take place from September 15-17, 2020 at the beautiful Palazzo Brancaccio on the occasion of Rome Fashion Week.#

Genderless and timeless pieces with a focus on unstructured shapes designed for a relaxed approach to life. Oversized kimono and multi-layer summer coats with belts are made up in smudgy Ecotec denim by Berto, waterproof recycled Newlife polyesters by Gruppocinque and precious 100 per cent Bemberg fabrics by Gianni Crespi Foderami. The blue lining, trademark of the brand, is a 100 per cent Bemberg twill by Brunello. A contemporary convergence of rounded and organic shapes with those that are stiffened and sharp. Minimalistic shapes with pleated constructions and dropped sleeves. Colour is suggested to be worn singularly, head-to-toe or in simple strata layers with complimentary shades.

 

Zerobarracento, an Italy-based gender-neutral outerwear emerging company, announced that the company has been selected for Showcase, a scouting project by Altaroma for new talents and independent brands of Made in Italy, which will take place from September 15-17, 2020 at the beautiful Palazzo Brancaccio on the occasion of Rome Fashion Week.#

The patterns are developed with the zero-waste design technique that eliminates textile waste at the design stage (usually, around 15 per cent of textiles go wasted in the production process of fashion clothes). 

 

Zerobarracento, an Italy-based gender-neutral outerwear emerging company, announced that the company has been selected for Showcase, a scouting project by Altaroma for new talents and independent brands of Made in Italy, which will take place from September 15-17, 2020 at the beautiful Palazzo Brancaccio on the occasion of Rome Fashion Week.#

Focus on transparency and traceability. Design, product development and manufacturing are truly 100 per cent made in Italy, as ingredients are. All the materials are certified, sustainable and produced by companies who are also as committed to responsible innovation as the brand. A supply chain of excellences that can be discovered on the recently launched on website addressed to the contemporary conscious consumer. 

 

Zerobarracento, an Italy-based gender-neutral outerwear emerging company, announced that the company has been selected for Showcase, a scouting project by Altaroma for new talents and independent brands of Made in Italy, which will take place from September 15-17, 2020 at the beautiful Palazzo Brancaccio on the occasion of Rome Fashion Week.#

Every product is designed to last and to create a strong emotional connection to the person who chooses it, indeed, for the SS2021 decided to make, with the photographer Enzo Bellina, a street-style shooting street with “not models” asking them to choose and personalise their favourite pieces. A concept that is perfectly aligned with the brand DNA: A place outside of gender, age and time.