The Indian ethnic, Indo- western and lifestyle fashion brand Jashn has forayed into the world of e-commerce by launching its exquisite womenswear ensembles on popular sites like Myntra, Jabong and Flipkart.
In a bid to tap in the young generation of tech-savvy online shoppers, the label, with this current move, plans to expand its customer base and improve product accessibility through the fast growing web retail platforms.The Indian ethnic, Indo-western and lifestyle fashion brand Jashn has forayed into the world of e-commerce by launching its exquisite womenswear#
“Jashn’s prevalent goal is to showcase contemporary ethnic fashion extensively through e-commerce websites. The extensive growth of trends and technology has led masses to expect brands to be functional in the e-commerce section. Jashn is looking forward to increasing sales and improving consumer brand relationships by sailing into the internet abyss,” reveals the company’s managing director Mr. Rahuul Jashnani in a press release.
Getting onboard with e-commerce, the brand leaps forward to fulfil its vision of becoming an Indian-multinational organization and a dominant player in the international fashion industry. The merchandise offered on the ecommerce sites is exclusive to the ones in the store.
Maintaining a presence in over 40 locations across India, Dubai and Abu Dhabi, the label specialises in designer sarees, kurtis and beautiful ready-to-stitch materials for the modern day Indian woman. (PB)
Fibre2fashion News Desk - India