Lululemon Athletica has announced several leadership appointments, including company veteran Celeste Burgoyne becoming the first executive to serve at the president level in her role leading the Americas and global guest innovation teams. The company has also hired Adidas executive André Maestrini as EVP, international and lead its international expansion.
To support and accelerate Lululemon’s recently announced Inclusion, Diversity, Equity and Action (IDEA) efforts, the company also announced that Stacia Jones will become vice president, global head of IDEA to drive these strategies forward.Lululemon Athletica has announced several leadership appointments, including company veteran Celeste Burgoyne becoming the first executive to serve at the president level in her role leading the Americas and global guest innovation teams. The company has also hired Adidas executive André Maestrini as EVP, international and lead its international expansion.#
Burgoyne and Maestrini will report to McDonald. Jones will work directly with the IDEA senior leadership team steering committee, and will report to Susan Gelinas, Lululemon’s senior vice president of people and culture, according to a press release by the company.
Burgoyne oversees all channel and guest facing aspects of the North American business, including stores and e-commerce. In addition, she is responsible for leading and incubating guest innovation for Lululemon globally. She joined Lululemon in 2006 to lead US expansion and has since held a series of roles of expanded responsibility, most recently as executive vice president, Americas and Global Guest Innovation. She started her career with Abercrombie & Fitch, where she held various leadership positions during her ten years with the company.
Maestrini spent 14 years at Adidas in various senior roles and across several of the company’s global offices. He has a demonstrated record of growth and unlocking opportunities by leveraging the brand and categories across multiple channels, and most recently, he oversaw a multibillion-dollar business as the senior vice president, global general manager, sports business units, running, training, football, basketball & heartbeat sports. At Adidas, he also successfully grew the business in China and served as GM of the business units in France and Latin America. He received a master’s degree in marketing from ESSEC Business School in Paris, France. He will join Lululemon in January 2021.
Jones spent over a decade at Abercrombie & Fitch, most recently as associate general counsel and the company’s chief diversity and inclusion officer. She has a deep understanding of how D&I initiatives are built and scaled globally, and is the recipient of awards naming her EDI Lead of the Year (2019, National Centre for Diversity) and Head of Diversity of the Year (2018, European Diversity Awards). She received a Juris doctor degree from Ohio State University. She will join Lululemon in November 2020.
Fibre2Fashion News Desk (GK)
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