Mall conversion rate has increased post-lockdown

Post Unlock, conversion rate has increased and gone up to 80 per cent in some malls as customers are now visiting with an intention to buy. Footfall has also increased compared to the initial months of Unlock. In relation to the footfalls, the conversion figures have been optimistic and encouraging, and most brands are happy with the performance.

 

Post Unlock, conversion rate has increased and gone up to 80 per cent in some malls as customers are now visiting with an intention to buy. Footfall has also increased compared to the initial months of Unlock. In relation to the footfalls, the conversion figures have been optimistic and encouraging, and most brands are happy with the performance.#

"The numbers have increased substantially over the last month. For instance, DLF Promenade has revived to over 50 per cent of pre-covid levels during the weekends whereas weekdays are witnessing around 35-40 per cent," DLF Retail Malls executive director Pushpa Bector said in the lead feature of November 2020 edition of Fibre2Fashion.

 

Post Unlock, conversion rate has increased and gone up to 80 per cent in some malls as customers are now visiting with an intention to buy. Footfall has also increased compared to the initial months of Unlock. In relation to the footfalls, the conversion figures have been optimistic and encouraging, and most brands are happy with the performance.#

Comparing the footfall pre-covid and now, Yogeshwar Sharma, executive director & CEO, Select Citywalk, which has a mall in New Delhi's Saket, said, "The monthly footfalls before the lockdown were about 12 lakh. During the first month of Unlock 1.0, Select Citywalk witnessed 10,000 footfalls daily on an average, which has now increased to about 6.5 lakh on a monthly basis within the acceptable social distancing and capacity norms."

 

Post Unlock, conversion rate has increased and gone up to 80 per cent in some malls as customers are now visiting with an intention to buy. Footfall has also increased compared to the initial months of Unlock. In relation to the footfalls, the conversion figures have been optimistic and encouraging, and most brands are happy with the performance.#

"The footfalls have drastically decreased. It is only 25-30 per cent of what it used to be earlier. However, multiplexes, and family entertainment centres are still not operational in malls, which have been a great footfall driver. Also, food courts have not been fully operational yet in many malls," said Chandershekhar Kaul, managing director, Beyond Squarefeet Advisory, which runs Capital Mall in Bhopal. On the other hand, Kaul added, "since most customers are now visiting for planned purchases and are serious buyers, the conversion rate has gone up as high as 70-80 per cent."

 

Post Unlock, conversion rate has increased and gone up to 80 per cent in some malls as customers are now visiting with an intention to buy. Footfall has also increased compared to the initial months of Unlock. In relation to the footfalls, the conversion figures have been optimistic and encouraging, and most brands are happy with the performance.#

For Inorbit Mall, which has presence in 4 cities, there isn't much of difference in the weekday and weekend footfall since malls are operating without multiplexes, family entertainment centres and without the food & beverage experience, which drew maximum footfall on weekends pre-covid. However, "we are witnessing serious shoppers and spend per person is high," said Inorbit head of Marketing & CorpComm Naviin Ibhrampurkar.

 

Post Unlock, conversion rate has increased and gone up to 80 per cent in some malls as customers are now visiting with an intention to buy. Footfall has also increased compared to the initial months of Unlock. In relation to the footfalls, the conversion figures have been optimistic and encouraging, and most brands are happy with the performance.#

"Our footfall was 20,000 per day and conversion rate was around 50-55 per cent. Now, post-lockdown the footfall has come down close to 40-45 per cent of pre-covid levels, but the conversion rate has become 65-70 per cent as people visiting the mall are keen on shopping," said Faisal Khan, general manager of Mahagun Metro Mall in Delhi-NCR region.

 

Post Unlock, conversion rate has increased and gone up to 80 per cent in some malls as customers are now visiting with an intention to buy. Footfall has also increased compared to the initial months of Unlock. In relation to the footfalls, the conversion figures have been optimistic and encouraging, and most brands are happy with the performance.#

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