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Trucco to launch MySize's TrueSize app on its website
28
Dec '16
MySize Inc., developer of unique measurement technology applications for smartphones based is Israel, in cooperation with Trucco, a high end women’s apparel retailer headquartered in Spain, has announced that this coming Spring 2017, Trucco customers will be able to use the new TrueSize measurement app when selecting sizes from the store’s website.

The official launch date will be announced following the testing period of the application on the Trucco system during February 2017 and will coincide with the availability of the Spring 2017 collection.

Monica De Pablos, director of ecommerce at Trucco said, “We are always looking for ways to improve the online shopping experience of our customers. We believe that integrating the TrueSize solution, which is impressively accurate, will empower online customers to select the right size of the garment of choice, the first time.”

Billy Pardo, chief of product at MySize Inc., “The process is very simple. First the customer downloads the TrueSize app. The customer then selects a piece of clothing from their existing wardrobe which fits the way they like. Next, the customer places the garment on a table and waves their smart phone over it. TrueSize then calculates the exact result. Based on this, the Trucco system will instantly recommend what size the customer should choose in the piece in consideration. No more wasting time with needing to return something that doesn’t fit. No more wasting money with items that can’t be returned. TrueSize makes online shopping pressure-free and fun which translates into improved customer loyalty and increased sales for the retailer.” (GK)

Fibre2Fashion News Desk – India

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