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Airmax 360: Nike air cushioning shoe
23 Jan '06
4 min read
“The reason this shoe looks and feels the way it does is primarily due to the feedback that they've gotten from runners.”
And eventually, basketball players and cross training athletes will have their own versions of the Air Max 360 shoe.
But with Nike Air cushioning running the length of the shoe, and with no foam left to be removed, the natural question is, in terms of innovation, is this it?
“It's never it,” says Martin Lotti, designer of the Air Max 360 shoe. “That is the beauty of designing for Nike.
Every single time they'll find a problem to solve in order to create a newer and better product. There is no finish line in any way. We will continue to innovate, that's for sure.
NIKE Inc based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
And eventually, basketball players and cross training athletes will have their own versions of the Air Max 360 shoe.
But with Nike Air cushioning running the length of the shoe, and with no foam left to be removed, the natural question is, in terms of innovation, is this it?
“It's never it,” says Martin Lotti, designer of the Air Max 360 shoe. “That is the beauty of designing for Nike.
Every single time they'll find a problem to solve in order to create a newer and better product. There is no finish line in any way. We will continue to innovate, that's for sure.
NIKE Inc based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
NIKE Inc
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