Coldwater Creek selects Coremetrics to improve visibility of online consumer behavior

22 May '06

2 min read

Coremetrics, the leading provider of hosted web analytics and precision marketing solutions, announced that Coldwater Creek Inc has selected Coremetrics to improve visibility of customer behavior on its website, http://www.coldwatercreek.com.

Coldwater Creek looks forward to attaining the knowledge needed to produce results that will drive its business group forward. It plans to drive more targeted programs in which the deep analysis offered by Coremetrics will become a crucial part of its new program strategies and decision-making processes.

Coremetrics offers the only hosted web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers.

Coldwater Creek chose Coremetrics over other solutions because of its unique behavioral data capture, benchmarking tools, reputable references and industry leadership. Together, these features offer comprehensive insight into forward thinking marketing campaign strategies and building customer loyalty.

The company plans to leverage Coremetrics' visitor path reports to delve into customer post-purchase behaviors. For example, with Coremetrics, Coldwater Creek will be able to cite the number of path pages visited and source abandonment to broaden its understanding of site usability and target problem areas to increase conversion. Coldwater plans to deploy site page testing and track results to make site enhancements that will optimizethe customer experience.

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