Paxar's ChromaHD heat transfer solution at Material World
09 May '07
3 min read
Paxar Corporation a global leader in providing identification and tracking solutions to the retail and apparel industries, will present Paxar ChromaHD heat transfer solution at Material World Conference & Expo. This latest innovation is designed to provide high-definition, multi-color heat transfers for tag-free labeling and garment adornment.
Industry sources indicate that tag-free merchandise will account for approximately 20 percent of all clothing over the next year. The impetus for this change has been a growing demand by consumers for more comfortable and attractive clothing. Consequently, brands and retailers are searching for innovative tag-free labeling technologies to deliver on this need for comfort and to bring value-add branding opportunities, cost savings and security controls.
Paxar's new ChromaHD transfer solution meets these requirements with cutting-edge functionality:
•Full Color Decoration: Multi-color design options such as photographic images, character designs and alternative color schemes enable garments to stand out in the crowd. Creativity is limitless with the superior quality and high-definition capability.
•Unique Tag-Free Labeling: Full color motifs combine easily with variable information for the ultimate in comfortable, tag-free labeling. Size data, care content information, color by size or product code information can easily be added to multi-color designs - even photographic images and characters.
•Brand Protection : Overt and covert security features can be incorporated into the transfer design to help combat product counterfeiting and diversion. Features range from micro-text to special covert taggants and sequential product codes for tracking and tracing. These layers of security technologies combined with Paxar Online Global Track & Trace web-enabled data management system make item-level tracking and traceability a reality for brand protection and anti-diversion teams. Integrating security features into ChromaHD transfer designs ensures that the security and technology remains with the garment for its lifetime - protecting the integrity of brands.
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