Figleaves selects STEP solution to support company growth

13 Sep '05

3 min read

Swindon based leading online multi-brand intimate apparel retailer Figleaves.com has chosen Stibo Catalog's market leading STEP solution to manage all product inventories and deliver enriched marketing content to its websites and printed catalogs.

Figleaves.com has grown rapidly in the UK and North America. The company's growth strategy is to develop in its core markets and expand into other major geographic territories. Stibo Catalog, who will also fulfil all page production services, will host the STEP solution. Figleaves.com merchandisers will be responsible for all product data maintenance.

STEP replaces an older home grown system and will streamline the day to day management of a rapidly increasing product range with more than 240 brands and over 30,000 items, as well as delivering consistent marketing messages through on- and offline channels to its customers. Daniel Nabarro, Chairman and Founder of Figleaves.com said: "They were really excited to discover the STEP system as it was the first proven and mature product that had the sophistication and functionality to meet demanding requirements for the management of massive and growing dataset. As they grow geographically STEP provides us the functionality to handle a multi lingual, multi currency environment."

For businesses that are improving their business processes by pursuing a content strategy, STEP lets them aggregate raw product information from disparate sources in a central data repository, enrich and manage the product content, and deliver consistent marketing content smoothly through multiple channels - including electronic and print media.

More Figleaves News... More Information Technology News - United Kingdom...