The Wet Seal Inc, a leading specialty retailer of fashionable and contemporary apparel, has selected SAS Size Profiling to more effectively distribute clothing sizes in its individual stores. SAS, the leader in business analytics software and services, has already begun working with Wet Seal to roll out the software.
“Using SAS Size Profiling means our customers will find the fashion they want in their preferred sizes through most of the main selling season,” said Wet Seal CIO Jon Kubo. “We expect this will minimize markdowns and lost sales as the use of accurate, store-specific size profiles for each style will minimize situations where we order too many or too few of any specific size.
We anticipate this will enhance our customer service and boost our margins. Automating this aspect of our ordering and buying processes with the very sophisticated size-related analytics in SAS Size Profiling helps ensure no opportunity is lost.”
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