Neonyt Lab Germany to create new thought patterns through fashion

This year's D2C summer edition will be held from June 24-26 in the Union Halle in Frankfurt's East end district. Fashion people, sustainability experts, content creators, consumers – everyone interested in sustainability in the context of fashion and lifestyle can participate.

Everything united at the Neonyt Lab: With the D2C fair Greenstyle, a fashion show, the Fashionsustain Talks and the Prepeek, the Neonyt Lab will create meeting opportunities for professionals, content creators, entrepreneurs, fashion enthusiasts and, for the first time, end consumers, the organiser said in a press release.

Those who not only want to stroll through the location and be inspired by the sustainable fashion, lifestyle and beauty brands in the Greenstyle the store area can also pick up a lot of knowledge on the Fashionsustain stage: whether it’s interviews with fair fashion brands, workshops with textile seal providers or talks with content creators and brands – on all three days, visitors can inform themselves comprehensively, join in the discussion and take away impulses to make their own everyday life even more sustainable. The 17Ziele info van by Engagement Global, a converted shepherd's cart with playful elements and information about the 17 Sustainable Development Goals (SDGs), encourages participants with playful elements and information to share or even rethink their approach to sustainability.

Three days of valuable input on lifestyle, fashion and sustainability: the talks on the Fashionsustain stage are organised by Neonyt and some in cooperation with Greenstyle. Prepeek topics, especially interesting for social media professionals and content creators, are also to be found on the conference stage.

It all kicks off on June 24 with an exclusive soft opening for media representatives only, including a press tour and photo opportunities. After a welcome by Olaf Schmidt, vice president Textiles & Textile Technologies at Messe Frankfurt, visitors can look forward to a talk on the SDGs. Following this, Annabelle Homann from the sustainable fashion brand Lanius, Sören Maihack from Goodlabels and other panellists will address the question of how sustainable fashion can become the new standard in a talk by Greenstyle.

On June 25, the doors of the Union Halle will open. Starting off with Heiko Wunder from Wunderwerk explaining how to recognise greenwashing. The organisers will continue with a closer look at the local fashion scene: because Frankfurt and the Rhine-Main region have a wide range of sustainable brands – which ones they are, where people in Frankfurt shop and what role sustainability plays in this, will be discussed by sustainability consultant, Christine Fehrenbach, together with other industry insiders. Another highlight: keyword #Sneakerjagd (sneaker hunt) – last January, the research start-up Flip spoke at Fashionsustain about the journey that the shoes of various celebrities such as Jan Delay, Joy Denalane or Louisa Dellert take after disposal and what happens to them. Now the search for concrete solutions begins: the start-up has teamed up with the sustainable sneaker brand Monaco Ducks and, with expert support from the Faculty of Textiles and Design at Reutlingen University, has developed new ideas on how to continue the sneaker hunt in a solution-oriented way. On Saturday, Flip co-founders Christian Salewski and Dominik Sothmann will give an update on their research.

At the Prepeek Talk on June 26, everything will revolve around a particularly important and socially relevant topic - diversity in fashion. Meriem Lebdiri, founder and designer of Meriem Lebdiri, Max Weiland, co-founder and CEO of Uns Talent Agency and model, content creator and founder Karlin Obiango will talk about stereotypes, rethinking the industry and social discourse. How they are perceived, what society needs in this dialogue and how the players can pave the way - these insights are available on the conference stage. The entire conference programme of the Neonyt Lab is now available online on the Neonyt website.

Fibre2Fashion News Desk (RR)