Neonyt to display fashion installations in Frankfurt's Ostend

The event will be organised in cooperation with the Fashion Council Germany, with additional support from the natural cosmetics brand Dr Hauschka. Neonyt is organising an installation for the first time – in a special arrangement, with sound instead of silence: In addition to the visual presentation, audio and sound recordings will also be played within the space to provide the audience with facts about sustainable fashion, fair organiser Messe Frankfurt said in a press release.

The Neonyt installation will revolve around key subjects that are currently more topical than ever: air, water, circularity and social topics that cover industry-relevant aspects like CO2 emissions, upcycling, cradle-to-cradle and the textile value chain. It will present the most on-trend national and international sustainable fashion brands and combine small independent and newcomer labels with established brands and designer pieces to create a contemporary fashion installation – this list shows an excerpt from the partaking brands curated by Claudia Hofmann: AA Gold, Agnes Nordenholz, Andy Wolf, Angelo Vintage, Antonia Zander, Bav Tailor, Brachmann, Camper, Ecoalf, Falke, Folkdays, G-Star, Helen Kirkum, Jack Wolfskin x GmbH, Katharina Dubbick, Lanius, Laura Gerte, Marina Moreno, Mies Nobis, Mykita, Natascha von Hirschhausen, Neubau, People, Pugnat, Timberland, Trakatan, Trippen, Vaude. Neonyt is proving that sustainable fashion has never been more stylish.

The Neonyt installation will take place under the same roof as the Fashion Council Germany’s (FCG) Frankfurt Stage. Due to the current COVID-19 restrictions, participation in the Neonyt installation and the subsequent fashion show is only possible with prior invitation from the FCG. Those who aren’t able to attend in person will have the opportunity to watch the installation in the FFW STUDIO, Frankfurt Fashion Week’s digital content platform.

Fibre2Fashion News Desk (RR)