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22,900 professional buyers visited CPM Moscow
Sep '17
Courtesy: CPM Moscow
Courtesy: CPM Moscow
Around 22,900 professional buyers from over 50 countries visited the 29th edition of the CPM Moscow, a representation of the concept of “East meets West”. This is an increase of 7.42 per cent over the previous year. The show also saw participation of 1,300 brands, an increase of 31 per cent over the previous year, and 700 exhibitors from 27 countries.

The show was held during August 30-September 2, 2017.

“Russia is not only an extraordinary market, but also an extraordinary country. As the leading order trade show for the Eastern European market, CPM Moscow is an extraordinarily diverse pulsating tradeshow that is constantly being further developed. And it all takes place in an extremely fascinating metropolis, which, in terms of its presence and development, is in no way inferior to any other global hotspots,” summed up Thomas Stenzel, managing director of the Messe Düsseldorf subsidiary in Moscow. “So we’re all the more delighted that as of October 1, 2017 we will be completely taking over the tradeshow from Igedo Company Düsseldorf, who will continue to act as co-organiser of the event.”

Philipp Kronen, managing partner of Igedo Company Düsseldorf, who established the tradeshow in 2003, said: “The 30th edition of CPM Moscow is coming up soon. In our fastpaced online age full of upheaval and massive global changes, this certainly isn’t something we take for granted. So it’s all the more important that we continue ensuring the success of the fashion business with great continuity, as well as successfully bringing together people, cultures and markets in the future.”

As a firm foundation for successful business and sustainable brand launches, fully developed structures and a solid programme are what have made CPM Moscow, with the segments Premium, Lingerie and Swimwear Fashion, Accessories and Kids, such an exciting, pulsating platform for European, Far Eastern and Russian exhibitors for almost 15 years now.

“As well as the recovering market, we mainly have our continuously developing, varied exhibitor services to thank for the encouragingly good results of the 29th edition. This is what makes CPM such an exciting and buzzing tradeshow platform. The ‘country pavillions’, for Germany, Italy, Spain, France and Turkey, for example, offered exhibitors interesting opportunities and made taking part even more appealing,” summarised Christian Kasch, project manager of CPM.

“There is a lot of support at CPM Moscow for Western European and Far Eastern exhibitors in particular. But of course our focus, also with regard to our visitor marketing, is very much on the market,” said Kasch. Established, professional and extremely topical industry forums also contributed to the increasing numbers at the 29th edition: professional buyers enjoyed substantiated, trendsetting presentations, forums and panels of an international standard as part of the high-profile ‘RFRF – Russia Fashion Retail Forum’.

“The Russia Fashion Retail Forum not only attracts opinion leaders from the Russian market, but is also relevant for every decision-maker in the fashion business whose aim is successful expansion. It informs about developments regarding clothing exports to Russia and gives insights into the current situation of the Russian clothing market,” added Reinhard E Doepfer, chairman of the European fashion and Textile Export Council and a key driving force behind the RFRF. Worldwide leading fashion forecaster WGSN provides the ultimate trend overview.

“The WGSN Buyers’ Briefing offered a fully comprehensive trend overview. WGSN is particularly important for the professional visitors as they also showcase brands with an international presence, which provides additional support for our Western European and Far Eastern exhibitors,” summarised Alexander Radermacher, fashion director of Igedo Company. “WGSN also compiles a comprehensive trend report of interesting brands at CPM. This is advertised on the WGSN website, giving selected exhibitors a presence on the world’s most important platform for trends.”

Other successful elements of the 29th edition include the Top Buyer Lounge, the fashion show line-up of over 40 shows, the BURDA Fashion Contest and the Designer Pool. A particular visitor magnet, especially for international brands and their representatives, was the CPM Fashion Night with celebrity representatives from Russian TV, Eastern European social media stars, influencers, the media and VIPs. (SV)

Fibre2Fashion News Desk – India

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