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61 Italian firms partake at Milano Unica New York
29
Jan '16
The second edition of Milano Unica New York ran from January 24-26, with a total of 61 Italian firms participating in the show.

“The trade show was supported by the Ministry of Economic Development, in partnership with the Italian Trade Agency, and in collaboration with Sistema Moda Italia,” a Milano Unica press release said.

Fabrics exhibited included ranges of materials covering various types of production, taste and quality for fair visitors.

“The first edition attracted renowned New York fashion brands and now, we focused on top-end brands from other areas like California, Texas, Massachusetts, etc,” Ercole Botto Poala, president of Milano Unica said.

“Around sixty Italian exhibitors presented S/S 2017 collections at this edition, while maintaining the original format of entrance by invitation,” he added.

“The main objective of the show is to approach the market from every angle, aiming not only at big retailers or designers, but also new types of clients that show great potential in North America,” Poala observed.

The edition was enhanced by two novelties, the Trend Area and Synthesis Area, with the first presenting season trends with conceptual planning by art director Stefano Fadda and his international team.

“These trends have guided the collections of participating exhibitors and proved useful to better understand and manage professional choices,” Milano Unica stated. (AR)

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