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Aeropostale, Himatsingka America sign home textiles deal
12
Oct '15
Aéropostale, Inc. a mall-based specialty retailer of casual apparel for young women and men, has announced a domestic licensing agreement for home textiles with Himatsingka America. Under the licensing agreement, Himatsingka will design, manufacture and distribute home textiles such as bedding and bath linens using the Aéropostale label for department stores, big box retailers and wholesale channels across North America, Aéropostale said in a press release.

Julian R. Geiger, CEO of Aéropostale, stated, "We look forward to capitalizing on the power of the Aéropostale brand to expand our reach through new bedding and bath products. Himatsingka America has a strong portfolio of brands and proven track record, and we look forward to working with them to reach new customers across new channels."

Himatsingka America CEO David Greenstein said, "We are excited to partner with a highly recognizable brand such as Aéropostale. We intend to engage Aéropostale's vast customer base with an exciting new home offering. We share their passion for creative design and quality workmanship and look forward to a meaningful relationship."

Under this agreement, Aéropostale's expanded home collection is expected to be available during the Back to School 2016 season.

The Himatsingka Group is a a Bangalore-based vertically integrated home textile major with a global footprint. The Group focuses on the manufacture, retail and distribution of Home Textile products. (SH)

Fibre2Fashion News Desk – India


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