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Applied DNA & A&E to make secure sewing thread platform
28
Feb '18
Applied DNA & A&E to make secure sewing thread platform
Applied DNA Sciences, Inc., a provider of molecular technologies that enable supply chain security, has collaborated with American & Efird, (A&E), a leading manufacturer and distributor of industrial and consumer sewing thread, embroidery thread, and technical textiles, to utilise its CertainT platform to develop secure sewing threads for brand protection.

Les Miller, CEO, A&E said, “The CertainT programme is an innovative solution for brands and retailers in their supply chain. A&E and Applied DNA Sciences together are creating new security applications for sewing thread benefitting from revolutionary SigNatureT DNA and Beacon technology. We are excited to be collaborating with Applied DNA Sciences and developing cutting edge technology solutions for our customers.”

Dr. James Hayward, president and CEO of Applied DNA said, “Many products, from running shoes, to performance athleisure wear, to luxury brands, can benefit from a secure sewing thread. A&E’s extensive portfolio of products combined with the CertainT platform provide a powerful opportunity to provide a trusted solution for customers who need a true anti-counterfeiting brand protection solution.”

A&E has a long history of leading the thread industry, particularly working with the US government to ensure supply of Berry Amendment-compliant products, industrial and consumer brands that require stricter controls on product quality and integrity, and working with stakeholders globally to ensure they meet their corporate sustainability goals. (GK)

Fibre2Fashion News Desk – India


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