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Archroma making OutDoor debut
08
Jun '17
Courtesy: Archroma
Courtesy: Archroma
Archroma, global leader in colour and specialty chemicals, has nature top-of-mind for its OutDoor debut with advanced innovations and solutions to enhance outdoor, urban and active wear under the motto - “Enhancing your gear, it’s our nature”. The international trade show is being organised by Messe Friedrichshafen and the European Outdoor Group.

Archroma’s display will focus on creating exciting colour effects with solutions ranging from high-fast dyes Foron S-WF, Nylosan S, Printofix TF, Drimaren HF, and the new-in-range Foron S luminous dyes, to EarthColours nature inspired biomass-waste based dyes, supported by Archroma’s Colour Atlas colour management service.

The company will also show making gear more resistant to extreme weather conditions from heatwaves to rain pours, with thermo-control and protection solutions, coldblack, HyDry, Smartrepel, Appretan S and Sanitised.

Other products to be showcased include Archroma’s fabric care effects Siligen, Solusoft, Ceralube and Arkofix which bring softness and comfort to the gear, and the new online One Way calculator.

In keeping with the event’s progressive feel, easy-to-use Outdoor Solution Navigators will be available on touchscreens at the booth, side-by-side with experts and samples, to encourage visitors to explore their ideas and uncover new ways to enhance their gear sustainably.

Visitors will also be able to discover the new fabric collection created by Flocus and coloured with Archroma’s Earthcolours. Flocus is a company producing yarns, fillings and fabrics made from kapok fibres, for which they received the 2016 OutDoor Industry award in the Sustainable Innovation category.

Archroma will also participate in the OutDoor conferences programme with the presentation “EarthColours technology - Garments from nature to the store” by Nuria Estape, head of marketing and promotion for Archroma’s brand and performance textile specialties business.

“Archroma helps the outdoor, urban and active wear sectors bring ideas to life and develop collections with a soul. We are 100 per cent committed to a more sustainable textile industry and this will be evident through the innovations and solutions we’ll present on our Friedrichshafen debut. OutDoor is a dynamic, exciting event and we are really looking forward to being a part of the discussions, helping visitors to unlock their creativity with new possibilities for enhancing their gear,” commented Estape. (SV)

Fibre2Fashion News Desk – India


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