Home / Knowledge / News / Textiles / BCI launches on product mark
BCI launches on product mark
28
Sep '15
Switzerland-based Better Cotton Initiative has announced a new on product mark, which allows BCI members to demonstrate their commitment to responsibly sourced Better Cotton directly on the products they sell, it said on its website.

“We're thrilled to launch our first on product mark. We expect demand for more sustainable cotton to increase as consumers learn more about BCI, taking us closer to our 2020 target of 30 per cent of global cotton production,” said Paola Geremicca, Director of Fundraising and Communications.

In addition to off product messaging, the BCI on product mark showcases members' commitment to responsibly grown cotton. The on product mark will be the BCI logo accompanied by a text claim, such as: “We partner with the Better Cotton Initiative to improve cotton farming globally.” Together with our logo, the commitment claim will be used to explain and substantiate the mark for the consumer.

At this stage, the BCI logo and claim will represent Mass-Balance Chain of Custody or traceability requirements and will not imply Better Cotton content. Mass-balance traceability does not require physical segregation of the Better Cotton fibre along the supply chain. Instead, actors in the supply chain record the number of Better Cotton Claim Units (BCCUs) they've received with a product such as yarn, and allocate these units to the product sold to next actor, such as fabric, so that the amount “allocated” does not exceed the amount “received.”

BCI said its aim is to transform cotton production worldwide by developing Better Cotton as a mainstream commodity. The BCI on product mark contributes to that mission, helping to influence the choices people make when buying cotton products. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 28th Jul 2017

DuPont launches new stretchable electronic inks, films

DuPont Advanced Materials has announced availability of its newest...

Textiles | On 28th Jul 2017

Clariant, Huntsman present update on planned merger

Clariant and Huntsman Corporation have presented a first update on...

Apparel/Garments | On 28th Jul 2017

Columbia Sportswear posts Q2 2017 net sales of $398.9 mn

Columbia Sportswear Company has recorded net sales of $398.9 million...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
61.1%
No
22.2%
Skip
16.7%

Total Votes: 18

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
33.3%
No
44.4%
Skip
22.2%

Total Votes: 18

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
5.6%
Skip
11.1%

Total Votes: 18

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
50.0%
No
11.1%
Skip
38.9%

Total Votes: 18


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X