Home / Knowledge / News / Textiles / BCI launches on product mark
BCI launches on product mark
28
Sep '15
Switzerland-based Better Cotton Initiative has announced a new on product mark, which allows BCI members to demonstrate their commitment to responsibly sourced Better Cotton directly on the products they sell, it said on its website.

“We're thrilled to launch our first on product mark. We expect demand for more sustainable cotton to increase as consumers learn more about BCI, taking us closer to our 2020 target of 30 per cent of global cotton production,” said Paola Geremicca, Director of Fundraising and Communications.

In addition to off product messaging, the BCI on product mark showcases members' commitment to responsibly grown cotton. The on product mark will be the BCI logo accompanied by a text claim, such as: “We partner with the Better Cotton Initiative to improve cotton farming globally.” Together with our logo, the commitment claim will be used to explain and substantiate the mark for the consumer.

At this stage, the BCI logo and claim will represent Mass-Balance Chain of Custody or traceability requirements and will not imply Better Cotton content. Mass-balance traceability does not require physical segregation of the Better Cotton fibre along the supply chain. Instead, actors in the supply chain record the number of Better Cotton Claim Units (BCCUs) they've received with a product such as yarn, and allocate these units to the product sold to next actor, such as fabric, so that the amount “allocated” does not exceed the amount “received.”

BCI said its aim is to transform cotton production worldwide by developing Better Cotton as a mainstream commodity. The BCI on product mark contributes to that mission, helping to influence the choices people make when buying cotton products. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search