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Cone Denim, Lenzing, Unifi launch Future BLACK+ denim
26
Oct '17
Courtesy: Cone Denim
Courtesy: Cone Denim
Cone Denim, Lenzing and Unifi - leaders in textile sustainability - have joined hands to launch Future BLACK+ denim with Lenzing Modal branded fibres and REPREVE Black recycled fibres. Jeans made from Future BLACK+ denim contain around 17 recycled plastic bottles and have better softness, colour retention and stretch, minimising the impact on environment.

Future BLACK+, the industry's first certified fade-resistant black denim, will join Cone Denim's family of TruTone fabrics.

Future BLACK+ denim achieves its durable colour by utilising dope dyeing, an energy-saving and environmentally friendly dyeing technique that introduces the pigment during the production process. Adding the colourant during manufacturing allows the entire body of the fibre to be coloured instead of only the surface and eliminates the need for a dye bath later in the process. Wash tests have shown that denim made from Future BLACK+ showed no sign of colour loss even after more than 20 washes, producing a denim that's built to last.

"Lenzing has always been committed to sustainability and making our manufacturing process as eco-friendly as possible," said Tricia Carey, director of global business development for denim at Lenzing. "By partnering with Cone Denim and Unifi, we were able to work with like-minded companies to create an advanced product that saves resources throughout the manufacturing process."

"This collaboration elevates our commitment as a sustainability leader and denim innovator," said Kara Nicholas, vice president of product design and marketing for Cone Denim. "Colour retention in black denim is an increasingly important trend for consumers and a perfect fit with our TruTone fabric story focused around black and indigo-like navy fabrics that offer supreme colour retention, plus all of the added benefits of the environmental story."

REPREVE is a leading brand of fibres made from recycled plastic bottles by Unifi. Lenzing Modal BLACK has around 50 to 60 per cent lower environmental impact than conventional dyed fabric. The Lenzing manufacturing process requires less chemical and energy inputs during manufacturing, and uses 64 per cent less water during the dye process. Together, these earth-friendly fibres create a high performing, highly sustainable denim.

"By combining Lenzing Modal fibre with REPREVE, we are able to satisfy some of the biggest consumer demands for the marketplace," said Jay Hertwig, Unifi's vice president of global brand sales and premium value-added sales. "Unifi is proud to work with both the Lenzing Group and Cone Denim to create a high-quality product that helps decrease our industry's environmental footprint."

Future BLACK+ will be launched at Kingpins Amsterdam, and will also be shown at Kingpins New York, during November 29-30, as part of the Cone Denim TruTone collection. (SV)

Fibre2Fashion News Desk – India


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