Fabrics include Coolcore cooling fabrics for workwear, everyday and athletic apparel. Finished goods include instant cooling towel. Itochu will also manufacture and distribute Coolcore's branded apparel.
Commenting on the partnership, Kevin McCarthy, president and CEO of Coolcore said, “We are extremely excited to partner with such an outstanding organisation and brand representative. Our award-winning, market leading fabrics and Itochu's reach should make for a great partnership.”
Additionally, Brian Hyman, Coolcore sales and marketing manager in Japan said, “As the earth heats up, consumers are becoming more demanding of their clothing to assist with temperature regulation.”
“Demand is increasing exponentially for performance apparel and accessories. So, we're thrilled about a partnership between the global leader in cooling fabrics and Japan's leading textile business.”
The agreement may include many more additional products and territories in the future. (MCJ)
Fibre2Fashion News Desk - India
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