Home / Knowledge / News / Textiles / Dunda crafts come of age
Dunda crafts come of age
10
May '16
Courtesy: Dunda Handloom Cluster/Uttarakhand Handloom Cluster
Courtesy: Dunda Handloom Cluster/Uttarakhand Handloom Cluster
An innovative cluster development programme is changing the lives of weavers of Dunda in the Uttarkashi district of Uttarakhand. Shishir Prashant writes about the initiative.
 
Neena Rawat looked more than just happy when she recently purchased a Dunda shawl from an exhibition in Dehra Dun. Rawat felt proud taking the prized shawl with her because Dunda is one of the most backward regions of her state. The significance of the shawl lies in the new handloom products of Dunda, a predominantly Bhotia tribal area in Uttarkashi district of Uttarakhand.
 
Only a few years ago, the weavers of Dunda started adding colours and new designs to their otherwise dull craft under the aegis of a cluster development programme. And now, the demand for the colourful and well-designed Dunda products is slowly picking up in the market. 
 
The Dunda cluster covers 381 weavers and provides direct and indirect employment to about 2,000 persons, according to Poonam Sinha, the regional head of the National Institute for Entrepreneurship and Small Business Development (NIESBUD), an organisation under the union ministry of MSMEs. She says that the NIESBUD has developed the cluster from scratch.
 
From embroidery and block printing to other local crafts like aipan, all are being weaved into a tapestry of colours. The weavers of Dunda mostly show their sleight of hand on shawls, loi (a kind of blanket), muffler, carpet, chutka, sweater and other winter clothes. Only recently, they added new products like Kashmiri phirans and stoles. Thulma and churka are special blankets that are used during the biting cold of the Himalayan winters.
 
After a baseline survey and diagnostic study, the NIESBUD formed 35 self-help groups (SHGs) of 381 craftspersons, including women.  A common facility centre (CFC) was established with the state government providing land free of cost. The CFC has facilities like a water treatment plant, showroom, studio, carding/quality testing laboratory, godown, training centre and designing rooms. The weavers get their new designs with the help of CAD (computer-aided design).
 
Besides, buyer-seller meets are organised at regular intervals, and a new designer has been appointed to enhance quality. Additionally, weavers are provided with benefits like various insurance schemes being offered by government and private companies.
 
“It is interesting to note that the turnover of the cluster has increased by 33 per cent after the implementation of soft and hard interventions,” said Sinha. The average income of the weavers has also increased, she claimed. The average income of a weaver now is around Rs 350-400 per day.


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search