Scheduled to begin on July 6, 2016, the two-day event is expected to display collections of 121 exhibitors from Italy and 14 from France, the UK, Japan, Portugal and Slovenia.
The trade fair caters to fashion brands that offer products with customisation as one the key strengths of their collections. PRIMA MU features prestigious materials for men's and women's collections, avant-garde materials for the fashion market, traditional, and novelty shirting fabrics and accessories.
“The show is held at a time when the collections are still coalescing, and the personalisation can be adapted according to the results of the supplier-client interaction, which makes trends even more critical,” said Antonella Martinetto, president, Moda In.
Prima MU will go on with the Milano Unica edition scheduled for September 6-8, 2016 in Milan, which will feature a complete makeover in terms of both concept and selection of producers and clients.
The first edition of Prima MU featured 66 Italian exhibitors and was visited by 1580 highly qualified operators from 706 companies. (HO)
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