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Houdini uses Polartec fabric for Power Houdi line
08
Dec '15
Polartec, LLC, a supplier of innovative textile solutions said Sweden based Houdini Sportswear's Power Houdi line is made with Polartec Power Stretch Pro.

According to a Polartec press release, the fabric is a 4-way stretch fleece engineered to push the performance of base layers.

“Polartec reinforces the elastic fibres on the exterior surface of the fabric for more support and stability during movement,” it informed.

“The unique construction also allows for increased resistance and durability against the elements without sacrificing breathability or comfort,” the company added.

“This is why the Power Houdi is a versatile garment that can be used as a protective outer layer or next-to-skin,” Polartec explained.

“We aim to have the best performing, best looking garments with the least amount of negative impact to the environment and Polartec is the perfect partner to help us achieve these goals,” said Houdini CEO Eva Karlsson.

“The company's innovative textiles help make our products comfortable, stylish and best of all satisfy the durability requirements of our active customers,” Karlsson too added.

“Polartec has the unique ability to help brands fulfill their vision,” said Doug Kelliher, Polartec's vice president of product management.

“Highly technical, durable textiles are not easy to create and we are strategic partners with our brands as we help them differentiate their garments in crowded markets through fabric innovation,” he stated.

Houdini Sportswear is a Swedish company that was founded in 1993 and pioneered the development of technical performance base layers in stretch fleece.

The company creates products that not only keep's one warm and dry but also provides exceptional freedom of movement, progressive styling and the possibility to pack lighter, carry less and go further.

Now the range is a complete line of performance products including underwear, base layers, insulation and shells.

More than 65 per cent of Houdini's styles have a circular lifecycle and 99.5 per cent are made in Europe and most fabrics and technologies are Bluesign approved.

Polartec is the developer, manufacturer, and marketer of Polartec performance fabrics, which range from lightweight wicking base layers, to insulation layers, to extreme weather protection. (AR)

Fibre2Fashion News Desk – India

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