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India Handloom Brand sale may double in 2017-18
Aug '17
Courtesy: India Handloom Brand
Courtesy: India Handloom Brand
The sale of India Handloom Brand (IHB) products may double in the 2017-18 fiscal to around Rs 180 crore compared to the previous year’s figure, keeping in view the average sales figure of Rs 15 crore each in the first two months, development commissioner (handlooms) Shantmanu has said. During 2016-17, its total sales figure was Rs 95.63 crore.

As the sale of handloom products witnesses a rise during winter months, so figures may increase later this year, a news agency reported quoting the senior government official. During April and May, the first two months of the current fiscal, the combined sales figure of IHB products was Rs 29.42 crore.

IHB, launched in August 2015, promotes production of high-quality handloom products with authentic traditional designs, zero defect and minimum adverse impact on environment. It has partnered with various retail stores and 20 e-commerce entities to sell its exclusive products, apart from selling through its online portal. (DS)

Fibre2Fashion News Desk – India

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