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India Kids Fashion Show promotes brands via events
28
Mar '16
India Kids Fashion Show (IKFS) aims to promote young talent, associated brands and designer's acuity through its events in cities like Delhi NCR, Mumbai & Bangalore.

Labeled as a premier lifestyle platform for kids, 15 fashion shows have been organised till date to render an unparalleled opportunity to tap the potential kids' lifestyle market.

“Kids fashion industry has come a long way to being a potential market for experimentation and simultaneously offering new growth avenues for the vibrant apparel industry,” a press release from the organisers stated.

“In the midst of all this there was felt a need to bridge the gap and bring the kids fashion industry in the mainstream, which is where, IKFS offered a viable platform for the apparel industry to grow and build,” they added.

Over the years IKFS has been serving as an ideal networking platform for kidswear brands in India working with a targeted approach towards both B2B and B2C marketing and communications.

It has been working as a catalyst in giving hands-on knowledge and experience of what a customer desires from their brand.

“IKFS truly understands that an overwhelming demand from any fashion event by a brand is towards fashion advertising for the purpose of promotion of the brand,” the organisers infomed.

Each showcase of IKFS witnesses over 2500 attendees from segments like online retailers, wholesalers, franchisers, importers & exporters, boutique owners, distributors and designers.

They also include retail outlet owners, educational institutes, nursery and kindergarten associates, self service chains, consumers comprising of parents and their kids.

The previous showcases of IKFS have witnessed participation of brands like Elle, Armani Junior, US Polo Assn, Paul Smith Jr, Elif Cigizoglu, Sanjana Jon, Siddharth Aryan, Payal Singhal and Sumit Das Gupta.

Other brands like Alka Kumar, Kirti Rathore, Kanchan Bawa, Kidsblush, Shopalldaykid, I Know Clothing, Lili & Lala, Milou, Faye, Sparkle Kids, Moobaa, BonOrganik, Sharad Raghav, Gazal Mishra too have participated.

As per the organisers, IKFS works closely with brand aspirations to help them achieve it through fashion showcase, exhibitions; all round media highlights for the event and also serves as a platform for business interface.

IKFS aims to reach out to the potential customers for the brand across different social classes and fine tune its services to help lay the foundation for a brand.

It has a targeted approach to strengthening the brand's image, associated with it through effective use of social media since it is an impactful medium to communicate between the brand and the customer.

IKFS also strategises effectively the brand positioning and how a brand can efficiently tap the market in its due course of time, by chalking out a broad strategy for the brand enhancement and growth.

“We design our promotional activities keeping in mind each brand associated with us and their individual aspiration from the event,” said IKFS project manager Vridhi Ramchandani.

“IKFS is a platform for brands to gauge the market growth while understanding the varied tastes of the customers,” she too added.

“We are always delighted to work with more brands and help them in their effort to gain a foothold in Indian market,” Ramchandani noted. (AR)

Fibre2Fashion News Desk – India

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