Home / Knowledge / News / Textiles / India Kids Fashion Show promotes brands via events
India Kids Fashion Show promotes brands via events
28
Mar '16
India Kids Fashion Show (IKFS) aims to promote young talent, associated brands and designer's acuity through its events in cities like Delhi NCR, Mumbai & Bangalore.

Labeled as a premier lifestyle platform for kids, 15 fashion shows have been organised till date to render an unparalleled opportunity to tap the potential kids' lifestyle market.

“Kids fashion industry has come a long way to being a potential market for experimentation and simultaneously offering new growth avenues for the vibrant apparel industry,” a press release from the organisers stated.

“In the midst of all this there was felt a need to bridge the gap and bring the kids fashion industry in the mainstream, which is where, IKFS offered a viable platform for the apparel industry to grow and build,” they added.

Over the years IKFS has been serving as an ideal networking platform for kidswear brands in India working with a targeted approach towards both B2B and B2C marketing and communications.

It has been working as a catalyst in giving hands-on knowledge and experience of what a customer desires from their brand.

“IKFS truly understands that an overwhelming demand from any fashion event by a brand is towards fashion advertising for the purpose of promotion of the brand,” the organisers infomed.

Each showcase of IKFS witnesses over 2500 attendees from segments like online retailers, wholesalers, franchisers, importers & exporters, boutique owners, distributors and designers.

They also include retail outlet owners, educational institutes, nursery and kindergarten associates, self service chains, consumers comprising of parents and their kids.

The previous showcases of IKFS have witnessed participation of brands like Elle, Armani Junior, US Polo Assn, Paul Smith Jr, Elif Cigizoglu, Sanjana Jon, Siddharth Aryan, Payal Singhal and Sumit Das Gupta.

Other brands like Alka Kumar, Kirti Rathore, Kanchan Bawa, Kidsblush, Shopalldaykid, I Know Clothing, Lili & Lala, Milou, Faye, Sparkle Kids, Moobaa, BonOrganik, Sharad Raghav, Gazal Mishra too have participated.

As per the organisers, IKFS works closely with brand aspirations to help them achieve it through fashion showcase, exhibitions; all round media highlights for the event and also serves as a platform for business interface.

IKFS aims to reach out to the potential customers for the brand across different social classes and fine tune its services to help lay the foundation for a brand.

It has a targeted approach to strengthening the brand's image, associated with it through effective use of social media since it is an impactful medium to communicate between the brand and the customer.

IKFS also strategises effectively the brand positioning and how a brand can efficiently tap the market in its due course of time, by chalking out a broad strategy for the brand enhancement and growth.

“We design our promotional activities keeping in mind each brand associated with us and their individual aspiration from the event,” said IKFS project manager Vridhi Ramchandani.

“IKFS is a platform for brands to gauge the market growth while understanding the varied tastes of the customers,” she too added.

“We are always delighted to work with more brands and help them in their effort to gain a foothold in Indian market,” Ramchandani noted. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

US announces final CVD on fine denier PSF from China, India

Textiles | On 19th Jan 2018

US announces final CVD on fine denier PSF from China, India

The US secretary of commerce Wilbur Ross recently announced the...

EU consumers to gain from cheaper, safer, better e-payments

Apparel/Garments | On 19th Jan 2018

EU consumers to gain from cheaper, safer, better e-payments

European consumers can now reap the full benefits of paying online...

Courtesy: Epson

Textiles | On 19th Jan 2018

Epson's new SC F2100 enhances DTG printing

Epson, a leader in inkjet printers and digital textile printing...

Interviews View All

Top executives
Textile industry

The foremost issue is bridging the skill gap

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search