Intertextile Shanghai Apparel Fabrics to begin from August 29

A joint report by McKinsey and The Business of Fashion estimates that global fashion sales in 2022 will surpass 2019 levels by between 3 – 8 per cent, with the strongest recovery to be seen in China and the US markets, followed by Europe. This has been aided by a boom in online commerce in China over the last year, with total international e-commerce transactions climbing 15 per cent, according to China Customs. Statistics from the China National Textile and Apparel Council also show that China’s textile industry and foreign trade is back on track, with exports of apparel and accessories items reaching a record high of $334.63 billion in 2021. These reports encapsulate the resilience of the fashion industry, which has shown adaptability, innovation and the introduction of new strategies enforced by unprecedented and challenging times.

Participants at the latest autumn edition echoed this forecast, noting the strong recovery in the Chinese market, such as Renee Tang, chief executive officer of Shanghai Run Unison Enterprise who represented Linton Tweeds from the UK. “China’s textile industry is now booming and has done especially well in bouncing back from the disruption of the pandemic. We have also found that the addition of more foreign fabrics has further driven development within China’s entire textile and clothing industry, introducing additional trends and product development,” said Tang.

It is also the reason why fairgoers look to this year with positivity, Eva Nixon Wang, co-founder of Nuvelle who was sourcing at the Autumn 2021 Edition explained, “Looking ahead, I’m definitely optimistic about the Chinese market, as there’s more innovation and more developments in the industry happening here than ever before. I am sourcing for functional fabrics and there are so many options to choose from, it’s really exciting. The fair is a very efficient sourcing platform, because I can find all the suppliers I need here, in one place.”

“Despite existing uncertainty, all signs point to a positive latter half of the year for the industry. With the Spring edition merging with the Autumn edition in August, followed by the Shenzhen edition later on, we very much look forward to connecting and welcoming our exhibitors and visitors to Intertextile’s sourcing events that provide an array of business opportunities to industry players,” senior general manager of Messe Frankfurt (HK) Ltd, Wendy Wen said, ahead of the August show dates announcement.

“The 14th five-year plan for the textile industry” by the China National Textile and Apparel Council, signifies the country’s increasing efforts to develop a more green fashion and apparel industry. Goals include advancing the research and development of key technologies for bio-based fibres, raw materials and their end product applications, to upgrade the quality, sophistication and overall sustainability of the sector, fair organisers said in a press release.

This movement in the Chinese market has been noticed by many participants at recent editions of the fair, including Anson Su, sales agent of Bossa Ticaret Ve Sanayi Isletmeleri TAS from Turkey, said “Our main products are recycled denim fabrics made from sustainable processes. These products are already popular in Europe and the US but we have seen that Chinese brands are now also willing to pay for these high-quality fabrics, which is why we have brought them to the fair.”

Sustainability is sure to be the overriding in-demand feature of products throughout 2022 and beyond, with apparel and accessories items across all product zones at Intertextile boasting eco-friendly qualities. And again, the dedicated All About Sustainability zone will be a stand-out area at the fair for all things green, in the apparel industry.

Meanwhile, digital printing demand in Asia Pacific is on the rise as the region is anticipated to hold the largest portion of the global digital textile printing market share, with India and China expected to be leading countries. The growing needs for printed fabrics are likely to bolster the growth of the market, making the Digital Printing Zone at Intertextile one to watch this August.

Intertextile Shanghai Apparel Fabrics – Autumn Edition 2022 will be held concurrently with Yarn Expo Autumn, CHIC and PH Value from August 29-31, 2022 at the National Exhibition and Convention Center (Shanghai). The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.

Fibre2Fashion News Desk (RR)