Home / Knowledge / News / Textiles / Microban to restart global textiles division
Microban to restart global textiles division
05
Aug '16
Courtesy: Microban
Courtesy: Microban
Provider of textile odour control and prevention technology, Microban International said it will relaunch its textiles division globally this month.

As part of the initiative, the company will introduce a complete brand refresh, including a new website and revamped marketing collateral for its brand partners.

The relaunch of its global textile division builds upon Microban's debut of its recent odour capture and antimicrobial products including Excalibur and Scentry.

Microban recently also received Bluesign approval for its ZPTech, a wide-spectrum antimicrobial technology for textiles used by more than 60 leading sports, athleisure, apparel and footwear brands.

According to the company, brand partners and consumers will see an entirely new Microban, from next generation technologies and freshness solutions to a new logo, positioning and tagline.

The branding will debut at Outdoor Retailer Summer Market in a redesigned booth, where visitors will experience the latest in odour control science at the Microban 'Fresh Bar'. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Vietnam's textile-garment export turnover $16 bn in H1 '18

Apparel/Garments | On 19th Jul 2018

Vietnam's textile-garment export turnover $16 bn in H1 '18

Vietnam is among the world's five biggest textile exporters and...

Courtesy:  Pratibha Syntex

Apparel/Garments | On 19th Jul 2018

India's Pratibha Syntex aims $200 mn sales revenue by 2020

Pratibha Syntex, with interests in fibre, spinning, knitting and...

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Textiles | On 19th Jul 2018

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Kenya will use a Sh6 billion loan from India’s Exim Bank to expand...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search