Home / Knowledge / News / Textiles / Microban to restart global textiles division
Microban to restart global textiles division
05
Aug '16
Courtesy: Microban
Courtesy: Microban
Provider of textile odour control and prevention technology, Microban International said it will relaunch its textiles division globally this month.

As part of the initiative, the company will introduce a complete brand refresh, including a new website and revamped marketing collateral for its brand partners.

The relaunch of its global textile division builds upon Microban's debut of its recent odour capture and antimicrobial products including Excalibur and Scentry.

Microban recently also received Bluesign approval for its ZPTech, a wide-spectrum antimicrobial technology for textiles used by more than 60 leading sports, athleisure, apparel and footwear brands.

According to the company, brand partners and consumers will see an entirely new Microban, from next generation technologies and freshness solutions to a new logo, positioning and tagline.

The branding will debut at Outdoor Retailer Summer Market in a redesigned booth, where visitors will experience the latest in odour control science at the Microban 'Fresh Bar'. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th Sep 2016

CAI keeps 2016-17 cotton output at 336 lakh bales

The Cotton Association of India (CAI) has estimated cotton crop for...

Courtesy: Nandan Denim

Textiles | On 29th Sep 2016

Nandan Denim to raise Rs 100 crore through FPIs

Indian denim fabric producer Nandan Denim Ltd (NDL) plans to raise Rs ...

Apparel/Garments | On 29th Sep 2016

Outlook for Cambodia’s economy remains robust: ADB

Backed by 9.4 per cent growth in exports from the garment and...

Interviews View All

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search