Home / Knowledge / News / Textiles / West Elm launches Allegra Hicks home décor collection
West Elm launches Allegra Hicks home décor collection
20
Jul '11
West Elm, a brand of Williams-Sonoma Inc., has joined hands with Allegra Hicks, an Italian fashion and textiles designer based in London, for designing an elite Fall 2011 range of soft home decor items.

The new collection hailed as the 'Allegra Hicks Collaboration' includes home textiles pieces inspired by botanical designs, one upholstered headboard and three upholstered chairs, which are now put up for sale at West Elm.

The product range of the new collection comprises of four types of cotton and hemp pillow covers, four upholstered furniture pieces, two types of woven and looped rugs, two types of sheer window panels and three varieties of special order fabrics that Hicks designed exclusively for the brand.

The designs of this collection comprise mostly of organic themes like botanical, floral, waves and such others.

The new collection well displays Hicks' tranquil, bohemian fashion while retaining the style of the West Elm brand.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Kornit Digital

Textiles | On 28th Feb 2017

'Customisation is an advantage of digital printing'

Changing business models and companies' decision to reduce their...

Textiles | On 28th Feb 2017

China's textile & apparel exports up 10.2% in Jan 2017

Exports of textiles and garments from China resumed growth in the...

Apparel/Garments | On 28th Feb 2017

Delta Galil's Q4 operating profit jumps 80%

In the three months to December 31, 2016, operating profit at apparel ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search