Speakers for 'LYCRA fibre MOVES' forum announced

02 Aug '11

5 min read

INVISTA announced an impressive line-up of top industry speakers who will take part in the second edition of its unique legwear event titled “LYCRA fibre MOVES” in Barcelona, Spain, on 29th and 30th September 2011.The event aims to bring close to 250 textile industry professionals to the Mediterranean city in order to offer them an experience that will stretch the imagination and provide insights into future legwear industry trends.

Event Details
“LYCRA fibre MOVES 2011"
29th and 30th September 2011
World Trade Centre, Barcelona, Spain
(by invitation only)
INVISTA at ITMA
22nd – 29th September 2011
Stand H4-A133, Hall 4
Fira de Barcelona, Gran Via, Barcelona, Spain

This year the speaker line-up will include some of the most influential figures from the global legwear industry and beyond.

Dave Trerotola, president of INVISTA Apparel, Serge Vigouroux, Executive Vice President, Marketing Business - INVISTA Apparel and Geoffrey D. Hietpas, INVISTA Global Marketing Technology Director will share their points of view and expertise with international clients and media in addition to introducing the audience to new developments of the company?s best-known brand, LYCRA fibre.

The event will also offer attendees a privileged overview of industry trends for the next five years as leading apparel experts discuss the future of the global legwear sector: Nerino Grassi, founder and president of Golden Lady, Italy; Yu Ze, General Manager, RIME, China; Seiya Saito, famous legwear designer and Creative Director at Atsugi, Japan. They will be joined by top industry consultant Shirley Anne Sherriff from Opus Business Consulting, Great Britain.

A key focus of this year's event will be innovation and INVISTA is delighted to confirm the participation of Ken Morse, Serial Entrepreneur, Visiting Professor at ESADE Business School, Founding Managing Director of the MIT Entrepreneurship Center. He is also a member of the United States of America National Advisory Council on Innovation & Entrepreneurship recently created by Secretary Locke and President Obama. Morse will provide thought provoking insights, delivered with his uniquely engaging style, into the challenges of achieving continuous innovation in the face of rapid change, and the storm of global competition.

Furthermore, Charles Hayes, IDEO Practice Lead in Consumer Experience Design for Asia, will share his point of view on how design can be a driver for innovation. Hayes, based in Shanghai, is a senior brand strategist, who works across a number of industries to foster client relationships and deliver innovation through world-class consumer experiences.

Pierluigi Berardi, Global Segment Director – Legwear at INVISTA said: “The "LYCRA fibre MOVES" forum is INVISTA's commitment to the legwear industry, following the success of the first edition in 2009 in Verona. After two years of extensive investigation and exploring the upcoming trends of our sector we are now ready to share our findings with all our customers along the value chain in an event that is going to be an inspiration for everyone.”

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