Following tremendous response met by the J&K State Handloom Development Corporation (JKHDC) after the launch of its e-marketing portal last month, the Corporation now plans to launch a whole new collection of woollen as well as cotton items during the current fiscal, as a next step in its strategy to diversify market, according to Minister for Industries & Commerce, SS Slathia.
Since the launch of its e-marketing portal in July, the Corporation has received over 2,000 enquiries for Royal and Basholi Pashmina Shawls, cotton items and tweeds.
Presiding over the 59th meeting of Board of Directors of JKHDC, the Minister said that in order to boost production and weaving of standard quality woollen blankets, Basoli Pashmina shawls, woollen tweeds and woollen shawls, the Corporation is planning to revive weaving operations at non-operational Intensive Handloom Development Projects.
During the last fiscal, the Corporation had set up 20 high-tech handlooms with average production capacity of 15 metres per 8 working hours. The Corporation plans to give out another 50 such looms to the weavers in decentralized industry at no cost, in order to hike production, boost productivity and thereby to enhance the financial conditions of the weaving community.
The Minister said that the Corporation has achieved a 24.57 percent more production during the first quarter of the current fiscal compared to corresponding period last year. With a planned material cost of Rs. 98.5 million, the Corporation has fixed the production target for the current fiscal at 840 pieces of Pashmina Shawls and 427,000 metres for various kinds of fabrics.
The Corporation has initially planned to produce 5,000 metres of fine cotton shirting fabric, 23,000 metres of 7 N.M. tweed cloth blended of domestic wools, and 5,000 metres of linen suiting/shirting fabric that meet the international standards.
In addition to this, the Corporation plans to manufacture 28,000 pieces of woollen blankets blended of domestic wools for supplying to government departments.
The Minister revealed that the fresh efforts for expanding the sales routes with enhanced focus on retail sales has turned out to be useful in boosting the Corporation's sales during last fiscal year.
The Corporation's sales have grown to Rs. 3.38 million during April-June quarter of fiscal 2011-12 compared to Rs. 1.9 million achieved during the same period last fiscal, thus registering a rise of 77.24 percent. However, it has revised the sales target for the current fiscal and has now fixed it at Rs. 117.7 million.
Fibre2fashion News Desk - India
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