Home / Knowledge / News / Textiles / Birlacryl promotes Anti-Pill Fibers at Pitti Filati
Birlacryl promotes Anti-Pill Fibers at Pitti Filati
Aug '11
Aditya Birla Group launched its Pilbloc range of next generation antii-pill fibers in Italy. The launch event was organized in Florence, Italy On 6th July 20ll which coincided with Pitti Filati, one of the biggest trade show for yarn and textiles in the world. The even was attended by more than 50 select invitees from Europe and other parts of the world. A whole range of concept garments and products with Pibloc anti-pill fibers were displayed and promoted at the event.

Pilbloc fibers from Birlacryl have been developed using a special technique to prevent "pilling" over repeated usage. Pilbloc fiber prevents "pill" formation in garments and subsequently slows down apparel ageing. These fibers have been engineered to have a sus¬tainable anti-pilling performance throughout the lifetime of a garment. Products made from Pilbloc fibers have been tested and proven by several international accrediting agencies. Pilbloc fibers deliver pilling performance of 4 - 4.5 grade in ICI Pill Box Test Method. These fibers give a silky soft touch and feel to tile skin. Pilbloc is a guarantee for anti-pilling performance throughout the lifetime of the garment since the anti-pilling properties are not obtained by chemical means.

Biswajit Chaudhuri, Chief Marketing Officer, Acrylic Fibre Business (Aditya Birla Group) took the attendees through a presentation explaining tile specialty product portfolio of Birlacryl, key attributes and applications of each product. However, the spotlight was on Pllbloc which generated a lot of interest amongst the audience. The program was interactive and the delegates appreciated this session on the special product.

H. Hajjar, Chairman, National Spinning, the largest acrylic yarn man¬ufacturer in Syria expressed his associ¬ation with Birlacryl which went beyond the usual terminology of 'part¬nership' in business to level of 'friend¬Ship' - a new dimension of mutual trust. Amit Thapar, Commercial President, Ganga Acrowools ltd (In¬dia) shared the benefits that his com¬pany has enjoyed upon using the Pilbloc fiber and superior quality of the product. '

The event concluded with the vote of thanks by Ambrish Maheshwari, CEO. Acrylic Fibre Business (Aditya Birla Group). He re-iterated the com¬mitment of the business to deliver the best to the customers and look forward to long-term relationships.

Aditya Birla Group

Must ReadView All

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

Gap, Athleta to increase use of sustainable fibres

Gap, one of the world's most iconic apparel and accessories brand and ...

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search