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Birlacryl promotes Anti-Pill Fibers at Pitti Filati
Aug '11
Aditya Birla Group launched its Pilbloc range of next generation antii-pill fibers in Italy. The launch event was organized in Florence, Italy On 6th July 20ll which coincided with Pitti Filati, one of the biggest trade show for yarn and textiles in the world. The even was attended by more than 50 select invitees from Europe and other parts of the world. A whole range of concept garments and products with Pibloc anti-pill fibers were displayed and promoted at the event.

Pilbloc fibers from Birlacryl have been developed using a special technique to prevent "pilling" over repeated usage. Pilbloc fiber prevents "pill" formation in garments and subsequently slows down apparel ageing. These fibers have been engineered to have a sus¬tainable anti-pilling performance throughout the lifetime of a garment. Products made from Pilbloc fibers have been tested and proven by several international accrediting agencies. Pilbloc fibers deliver pilling performance of 4 - 4.5 grade in ICI Pill Box Test Method. These fibers give a silky soft touch and feel to tile skin. Pilbloc is a guarantee for anti-pilling performance throughout the lifetime of the garment since the anti-pilling properties are not obtained by chemical means.

Biswajit Chaudhuri, Chief Marketing Officer, Acrylic Fibre Business (Aditya Birla Group) took the attendees through a presentation explaining tile specialty product portfolio of Birlacryl, key attributes and applications of each product. However, the spotlight was on Pllbloc which generated a lot of interest amongst the audience. The program was interactive and the delegates appreciated this session on the special product.

H. Hajjar, Chairman, National Spinning, the largest acrylic yarn man¬ufacturer in Syria expressed his associ¬ation with Birlacryl which went beyond the usual terminology of 'part¬nership' in business to level of 'friend¬Ship' - a new dimension of mutual trust. Amit Thapar, Commercial President, Ganga Acrowools ltd (In¬dia) shared the benefits that his com¬pany has enjoyed upon using the Pilbloc fiber and superior quality of the product. '

The event concluded with the vote of thanks by Ambrish Maheshwari, CEO. Acrylic Fibre Business (Aditya Birla Group). He re-iterated the com¬mitment of the business to deliver the best to the customers and look forward to long-term relationships.

Aditya Birla Group

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