Home / Knowledge / News / Textiles / 'print design!' joint project at viscom
'print design!' joint project at viscom
Sep '11
Modern object and store design, digitally printed furniture, floor coverings or wall décors: viscom, International Trade Fair for Visual Communication, Technology and Design, presents digital printing in practice.

From 13 to 15 October the revised “print design!” presentation showcases realised examples of the many and varied possibilities of customising interior decoration and furniture. The area, which measures about 100m², will be furnished by manufacturers of machines and materials with exhibits that illustrate current possibilities for applying digital printing in settings such as shops, foyers, reception areas, restaurants, bars or trade fair stands. The focus is on two theme worlds: “multi color”, which illustrates colour variety and brilliance, and “interior textures”, a display of various material motifs.

Joint project by manufacturers of machinery and materials
The centre of the “print design!” display area is taken up by a catering area with a large, circular, digitally printed counter with a dimensional circular textile structure suspended from the ceiling above. Other exhibits demonstrating the unlimited possibilities of this technology include seating furniture, a variety of floor coverings such as laminate and carpeting, tables, glass steles, display frames and display racks. Several companies, each contributing its specialised know-how to the design of the area, work together to create the total picture.

ARCHIDEA-Art (Engel Oberflächentechnik) for instance manufactures indoor glass surfaces onto which digitally printed artwork can be transferred. Possible uses are furniture fronts, doors, wall panelling or, for instance, kitchen countertops. Consystec Gesellschaft für Produktentwicklung contributes signing systems and universal mounts. The Falk & Ross Group Europe specialises in the textile sector and provides the uniforms for the service staff at the fair. Macron in turn lays film flooring in the area. EGGER contributes laminate flooring which has been printed to look like original oak flooring. PONGS Technical Textiles, a supplier of wall and ceiling mounted systems, enhances “print design!” with industrial textiles that can be used for noise protections. Sensient Imaging Technologies manufactures suitable inks. Mutoh Deutschland is one of the initiators of the area and supports the project by making printing equipment available for the production of different prints on a large variety of materials.

Design: “multi color” and “interior texture”
The exhibits are printed to fit in with the “multi color” and “interior texture” theme worlds which illustrate the quality and variety of digital printing technology. “multi color” demonstrates the extensive colour range to be realised by digital printing, as well as examples of its brilliancy, intensity and rich colour. The “interior texture” examples show material motifs such as timber, textile or stone textures. The synergy of both theme worlds is to appeal primarily to architects, planners, interior decorators and designers. This is also why the catering area is called the "architects' lounge".

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search