Newlife by Filature Miroglio at ITMA's chapter on fibers & yarns
19 Sep '11
4 min read
Newlife fabrics also got London College of Fashion excited recently. The college had approached eco-materials provider C.L.A.S.S with a view to supplying a range of sustainable fabrics for a design project in conjunction with British brand WHISTLES. Newlife was one of the fabrics selected for this prestigious design brief. The competition had over 24 participants, and a total of six finalists were chosen to make up their winning designs.
A special judging day took place in London at the head office, and WHISTLES CEO Jane Shepherdson (formerly Top Shop Brand Director), together with Design Director Nick Passmore, selected an overall winner from the six talented finalists. Of the six finalists, three had selected a Newlife fabric for their final piece, due to its inherent design and eco credentials.
Dr. Stefano Cochis, Business Unit Director of Filature Miroglio says “Ultimately it is the designers of tomorrow that will help shape the future of retailing and the market overall. Projects such as this one, help not only to educate a whole new generation of fashion designers about what's possible, but it also demonstrates how well they understand and grasp the importance of the whole area surrounding innovation and sustainability.”
Last but not least, at ITMA, Newlife will take part in promotional initiatives promoted by ACIMIT (the Association of Italian Textile Machinery Manufacturers) and the Ministry of Economic Development. These initiatives are meant to support and give visibility to Italian production excellence on a global level. Filature Miroglio, will be part of this promotion campaign and will exhibit the ACIMIT totem outside its booth, a sign of recognition for its standards and products.
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