Home / Knowledge / News / Textiles / APDN's SigNature featured by five renowned fabric producers
APDN's SigNature featured by five renowned fabric producers
23
Sep '11
Applied DNA Sciences, Inc., a provider of DNA-based anti-counterfeiting technology and product authentication solutions, is collaborating in a new and ground-breaking anti-counterfeiting initiative to protect fine wools in Yorkshire woolen products produced for the world's premiere brands. The products of their collaboration, unique fabrics marked with APDN's SigNature DNA to prove garment authenticity, are being featured at two of the most important textile shows in Europe that form that shopping floors for the fashion industry.

The Huddersfield Textile Centre of Excellence. a long-time APDN partner with over seventy member companies, is showcasing "Yorkshire Signature DNA," a 'DNA fabric' developed by the Centre, using APDN's SigNature DNA technology. The product will combat rampant counterfeiting of the historically treasured Yorkshire wools. Five of the UK's most prestigious mills will feature APDN's DNA fabrics: Bower Roebuck, Dormeuil, Holland and Sherry, Taylor and Lodge, and John Foster. Collectively, these fabric designers and weavers supply fabric to many of the most famous designer lines of Europe and America.

The following is the text of a press release about the program which has been issued by the Textile Centre of Excellence, as part of the Yorkshire regional Textile Futures Programme.

Paris
In response to increasing demands by consumers for quality assurance and proof of origin, The Huddersfield Textile Centre of Excellence, as part of the regional Textile Futures Programme, has developed a 'Yorkshire SigNature' DNA to protect fabric woven in the region. Textile Futures is part financed by the European Regional Development Fund through the 2007-2013 Yorkshire and The Humber ERDF Programme.

Bill Macbeth, Managing Director of the Centre said "The anti-counterfeit strategy involves the use of a unique botanical DNA that is impregnated into the fabric during the manufacturing process to provide authentication and brand protection for weavers of premium quality fabrics in Yorkshire". A fully equipped laboratory has been installed in the Huddersfield Centre to carry out forensic analysis of DNA samples from weavers participating in the programme. The SigNature DNA solution has been developed by Applied DNA Sciences in Stony Brook New York.

Recent market research carried out by the International Wool Textile Organisation (IWTO), the Brussels based advocacy body for the global wool industry, revealed that consumers, particularly in Asia Pacific, paying high prices for premium brands were increasingly anxious about provenance of superfine wool fabrics as the counterfeit market expands in tandem with worldwide growth in luxury sales.

Peter Ackroyd, President of IWTO noted "The international luxury market is very buoyant and Yorkshire weavers of worsted suitings are benefiting from the current vogue for quality fashion". Sales of British premium brands have increased dramatically overthe last year, particularly to China where 'status shopping' is set to expand, as wealthy local consumers continue to reject poor quality merchandise.


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search