Home / Knowledge / News / Textiles / Bemz launches 'Loose Fit – Urban' for IKEA products
Bemz launches 'Loose Fit – Urban' for IKEA products
30
Nov '11
Bemz, the Swedish company that allows customers to personalize their IKEA sofas and chairs announced the addition of "Loose Fit – Urban" 100% washed linen slipcovers to the successful Loose Fit range. The "Loose Fit – Urban" style will be available as slipcovers on the Bemz website for the Karlanda, Karlstad, Klippan, Henriksdal, Nils, Klappsta and Kivik furniture ranges beginning early 2012.

The Urban look is characterized by an edgier, more metropolitan influence in contrast to its kinder rural counterpart, the "Loose Fit – Country Style". Bemz's new slipcovers take their cues from the latest in interior design trends: subdued and elegant with a sophisticated, slightly looser fit. The seams are purposely apparent, with every aspect of the cover cut and sewn by hand using extreme precision and care.

"The Loose Fit collection allows our customers to transform an IKEA sofa using both color and form in an exciting way," says Lesley Pennington, CEO and founder of Bemz. "It will be great to see how the Bemz fans adopt this new urban look and make it their own."

The Loose fit collection, now consisting of the Urban and the popular Country styles, are manufactured using exclusive Rosendal Pure Washed linen from Belgium, a country with a centuries-old tradition of flax cultivation and processing.

The fabric is pre-washed to give it that soft, vintage-like, wrinkled look. The slipcovers are available in a variety of colors: Absolute White, Soft White, Unbleached, Medium Grey, Brown, Sage and Lavender. With the latest additions, there are over 180 fabrics to choose from on the Bemz website.

All Bemz covers are made of natural textiles that are both durable and machine washable.

Canadian expat Lesley Pennington founded Bemz in 2004. By the following year, designer covers for IKEA sofas and armchairs were being made for customers worldwide. Bemz fabrics are specially chosen for their high quality, natural materials and all Bemz textile products are machine washable.

Bemz


Must ReadView All

India’s e-commerce policy framework in 6 months: official

Apparel/Garments | On 26th Apr 2018

India’s e-commerce policy framework in 6 months: official

In the next six months, India will come out with a framework for a...

MSME secretary Arun Kumar Panda presenting 'friend of India' plaque to a delegate from Malawi at the first International SME Convention. Courtesy: PIB

Apparel/Garments | On 26th Apr 2018

India to set up Digital Trade Desk for SME collaboration

India’s ministry of micro, small and medium enterprises (MSMEs) has...

Courtesy: Kai Pilger from Pexels

Apparel/Garments | On 26th Apr 2018

FOBAP in the Philippines trying for garments sector revival

The Foreign Buyers Association of the Philippines (FOBAP), a body...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search