Home / Knowledge / News / Textiles / Back to Basics adds eco-beauty to Brentano Green label
Back to Basics adds eco-beauty to Brentano Green label
13
Mar '12
The Back to Basics collection is a call for attention to water, a resource that has historically been taken for granted due to its abundance. Water is vital for all forms of life on Earth. Clean water is essential for humans and other life forms, although nearly one billion people lack access to safe drinking water.

And while it covers nearly 71% of Earth's surface, lack of access to water is rapidly becoming a crisis that will continue to spread and affect our entire planet. Water conservation was in the forefront of Brentano Design Director Iris Wang's mind while developing Brentano's spring 2012 collection.

With 7 additions to the Brentano Green label, Back to Basics showcases Brentano's expertise with producing residential, eco-friendly textiles that expand the boundaries of what is possible in green design.

The simple and sophisticated trio of Mistral, Ostro, and Sirocco are named for seasonal winds that flow across the Mediterranean Sea into the surrounding country. Made from 100% Belgian linen, these two upholsteries and one drapery are free from dye chemicals.

Each is woven in a facility that follows stringent European environmental laws and pays attention to water conservation throughout the manufacturing process. The flax fibers are extracted using a field-retting process, in contrast to the traditional, water-polluting process of stream-retting. Mistral, Ostro and Sirocco are all Oeko-Tex Standard 100 certified.

Founded in 1990 by Design Director Iris Wang and her husband, President E-Kwan Chen, Brentano has grown from a modest beginning of eight patterns to an internationally represented textile house. Brentano's fabrics stem from Wang's philosophy of balancing beauty + performance.

Brentano

Must ReadView All

Textiles minister Smriti Irani at a press conference with minister of state for textiles, Ajay Tamta, the principal director general (M&C), PIB, AP Frank Noronha and other dignitaries. Courtesy: PIB

Apparel/Garments | On 23rd May 2017

Special package for knitwear coming soon: Irani

Union textiles minister Smriti Irani said that the government of...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Apparel/Garments | On 23rd May 2017

Gap Inc earns $3.4 bn in net sales in Q1 FY17

Gap Inc's net sales for the first quarter of fiscal year 2017 were...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search